Marketing Day: Facebook Stories Ads, Amazon Alexa & US privacy legislation

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. 7 ways to use dynamic content and multiply your conversions Sep 26, 2018 by Digital Marketing Depot Five years ago, people were awed when Amazon could recommend a product they’d love. Today, users expect that Netflix will recommend to them another binge-worthy series based on their tastes. So, how does a marketer meet this high demand for personalized communications?

1. Tobii releases web-based eye tracking for UX testing Sep 26, 2018 by Barry Levine This is the first web-based product by the Swedish company, whose other trackers required lab conditions or software downloads.

1. Facebook Stories Ads now available to all advertisers Sep 26, 2018 by Amy Gesenhues The company began testing the ad units in May and notified its Marketing Partners network earlier this month of the coming launch.

1. Attorneys General take aim at tech companies with potential multistate action Sep 26, 2018 by Greg Sterling The Tuesday meeting in Washington made an inquiry into questions of antitrust and consumer data privacy more likely.

1. Amazon’s Alexa finds its business model: in-skill purchases Sep 26, 2018 by Greg Sterling Developers will keep 70% of revenue made from subscriptions and premium content sales on Alexa.

1. Google lets advertisers set custom viewability criteria in Display & Video 360 Sep 26, 2018 by Ginny Marvin Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers.

1. Feds call for public comments on US privacy legislation ahead of Wednesday’s Senate hearing Sep 25, 2018 by Robin Kurzer Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy legislation.

1. Thunder announces first ad platform using LiveRamp’s entire identity graph for personalization, measurement Sep 25, 2018 by Barry Levine The creative ad platform/server now describes itself as the only ‘people-based ad server’ covering LiveRamp’s hundreds of millions of profiles.

1. Join us next week at MarTech for expert-level strategies and insights Sep 25, 2018 by Scott Brinker Aligning marketing, technology and management is essential to your company’s success. And getting everyone on the same page, moving at the same pace, is tricky. Attend MarTech® for the perspectives, frameworks and best practices you need to deliver exceptional results for your organization.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Parse.ly, Notablist make internal data public to help marketers see beyond walled gardens Sep 26, 2018 by Barry Levine Separately, the two marketing intelligence companies are choosing to make available valuable information from their platforms.

1. Planning and creating the perfect landing page Sep 26, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any marketer looking to initiate or improve their landing page strategy. It will guide you through everything you need to know to allow you to create and optimize landing pages for your website.

Online Marketing News From Around The Web:

1. 4 Strategies to Keep Your Brand Consistent, CMS Wire

2. Building an Ecommerce Business, Practical Ecommerce

3. How We Enforce Against Illicit Drug Sales, Facebook Newsroom

4. Instagram adds notifications to its browser app and Instagram Lite, AndroidPolice

5. New LinkedIn Features in Office 365 Help You Build Relationships and Better Collaborate, Official LinkedIn Blog

6. Pinterest Audience Insights – What Are They and How Can I Use Them?, Tail Wind Blog

7. Pinterest Names Smartly.io a Creative and Advertising Marketing Partner, PR Newswire

8. Report: 88% of B2B Buyers Prefer to Meet with Marketers During the Buying Process, KoMarketing

9. Why Top Brands Win with Transparency, Marketo