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Marketing Day: Facebook shutters Atlas, an interview with Intel’s head of creative & more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Five marketing automation myths busted! Nov 18, 2016 by Digital Marketing Depot

A study by Forrester Consulting found that just 10% of marketing professionals surveyed feel they are able to fully execute mature marketing automation strategies.


  1. European survey finds 70 percent of Android owners want pre-installed apps Nov 18, 2016 by Greg Sterling Data also show that the majority of Android users customize their home screens.

  2. Why SEO should always complement your content marketing Nov 18, 2016 by Trond Lyngbø Columnist Trond Lyngbø explains how the synergy between content marketing and search engine optimization (SEO) can produce web pages that will best serve your customers.

  3. Thirteen things marketers want to know about expanded text ads, direct from Google Nov 18, 2016 by Matt Lawson AdWords released expanded text ads in late July. Columnist and Googler Matt Lawson answers some FAQs about what you should consider as you expand your own ads.

  4. Facebook shuts down Atlas ad server because it doesn’t serve ad sales Nov 18, 2016 by Tim Peterson Facebook is shutting down the part of Atlas that didn’t have a direct impact on ad sales but keeping the part that does.

  5. 11 proven digital marketing strategies you’re (still) not using Nov 18, 2016 by Stoney deGeyter From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can’t afford to overlook.

  6. Black Friday and beyond: Mobile strategies that keep on giving Nov 18, 2016 by Allan Haims As we head into the busy holiday shopping season, columnist Allan Haims discusses ways brick-and-mortar retailers can use mobile to impact their bottom line.

  7. Zapier launches Digest, so its apps can send their messages where you want Nov 18, 2016 by Barry Levine With Digest, messaging and alerts from all those apps become just more outputs that Zapier manages.

  8. A CMO’s View: How Intel’s head of creative is building the brand through its in-house agency Nov 18, 2016 by Amy Gesenhues For more than a year now, Teresa Herd has been putting together Intel’s Agency Inside to drive greater quality and better brand alignment.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

  1. ‘A petri dish of bullshit’: Confessions of ex-Facebook news curators, digiday.com

  2. 5 Tips to Master Your Brand’s Customer Service on Twitter, www.socialmediaexplorer.com

  3. Add Links and Mentions to Your Instagram Stories, www.newswhip.com

  4. American Beauty: Tapping Into This Lucrative Audience, blog.business.instagram.com

  5. Facebook is boosting its advertising teams in Africa, qz.com

  6. How Top Social Media Experts Reach Their Audiences, www.newswhip.com

  7. Snap Inc.: One More Walled Garden, But Endless Opportunities for Brands, www.adweek.com

  8. Snapchat now lets you add Bitmojis to on-demand geofilters, venturebeat.com

  9. Snapchat Skews Young and Female in the UK, www.emarketer.com

  10. The Evolution of Facebook Remarketing, www.jonloomer.com

  11. Twitter Is The Most Used Social Share Button, www.searchenginejournal.com

  12. Using Social Media to Bring Your Customer Service and Marketing Teams Together, multichannelmerchant.com

  13. What WeChat Teaches About the Future of Social Commerce, adage.com

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