Nov 20, 20154 min read

Marketing Day: Facebook Ships First Oculus Consumer Product, AdWords Heat Maps & Top Video Crea

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook & Instagram Now Offering Ads Targeted At Holiday Shoppers Nov 20, 2015 by Martin Beck The targeting will be based on people’s posting and interaction with posts containing holiday-related keywords.
Facebook’s Oculus Finally Ships First Consumer Product: Samsung Gear VR Nov 20, 2015 by Martin Beck Mark Zuckerberg’s big bet on virtual reality gets its first test with $99 Samsung headset.
Keep Your Accounts Clutter-Free With This AdWords Script Nov 20, 2015 by Russell Savage Columnist Russell Savage shows us how to build an MCC-level AdWords Script that will find and delete your “dud” keywords.
4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016 Nov 20, 2015 by Trond Lyngbø Many companies face challenges in trying to develop and implement SEO campaigns. Columnist Trond Lyngbø outlines some of the critical ones to be tackled.
See Hour-by-Hour Trends In AdWords With Heat Maps Nov 20, 2015 by Daniel Gilbert Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data.
Marketing Land Quiz – November 20: Do You Know The Latest Social Media & Video Ad News? Nov 20, 2015 by Amy Gesenhues Test your industry knowledge by answering these five questions pulled from this week’s headlines.
How Snapchat’s Sponsored Lens For The Peanuts Movie Was Born Nov 20, 2015 by Martin Beck Avatar Labs, an L.A.-based creative agency, had about two weeks to come up with a design that would respect a venerable brand and resonate with the Snapchat audience.
Marketing Analysis: Unlocking The Power Of Descriptive Statistics Nov 20, 2015 by David Fothergill Columnist David Fothergill provides a handy primer on statistical principles that can help make your sense of and glean insights from your marketing data.
What Optimization Leaders Are Doing (And You Should Be Doing, Too) Nov 20, 2015 by Kevin Lindsay How do the top minds in digital marketing operate? Contributor Kevin Lindsay discusses the mindsets and habits that lead individual marketers — and their organizations — to success.
Google Analytics Adds Calculated Metrics Nov 20, 2015 by Matt McGee New tool allows the creation of custom metrics that are calculated from traditional metrics, such as Revenue Per User and more.
Why Marketers So Often Miss The Mark Nov 20, 2015 by Claudine Bianchi Columnist Claudine Bianchi believes marketers need to step out of their comfort zone and take the time to listen and interact with customers.
HireGun.co Does The Vetting For Companies In Need Of Digital Marketing & SEO Help Nov 20, 2015 by Amy Gesenhues 5 Questions With HireGun.co Founder and search marketing pro John Doherty
Top 10 Video Creators In October: BuzzFeed Tasty Ranks No. 1 With 1.1 Billion Video Views Nov 20, 2015 by Amy Gesenhues BuzzFeed Tasty, the creator behind snack-sized food and recipe videos, outranked both BuzzFeed Video and BuzzFeed Food.