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Marketing Day: Facebook shares more user data, Apple’s ARKit & voice interface optimizati

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. The Ultimate Agency Guide to Video Marketing Jun 6, 2018 by Digital Marketing Depot As people are presented with more and more content, it gets harder to cut through all the noise. The key is to know what types of content work best and how to get that content front-and-center for your audience. Video content is one of the best ways to boost engagement.

  2. Facebook shared user data with Chinese company identified as posing a national security threat Jun 6, 2018 by Amy Gesenhues Facebook confirms data partnerships with Huawei and three other Chinese telecom firms.

  3. How to use Pinterest to drive high-volume traffic on auto-pilot Jun 6, 2018 by Jessica Foster Though Pinterest is mostly ignored by SEOs and content marketers, contributor Jessica Foster recommends using it for traffic and content promotion before your competitors find out and get in on the action.

  4. Brainshark launches AI-powered analysis of sales reps’ self-assessment videos Jun 6, 2018 by Barry Levine The automated analysis of word choice, presentation complexity, emotions and personality complements the feedback by human supervisors.

  5. Apple’s latest ARKit preps augmented reality to become pervasive reality Jun 6, 2018 by Barry Levine Multiplayer and persistent experiences mean that marketers will now have a permanent interactive layer on everything.

  6. Say hello to Voice Interface Optimization Jun 6, 2018 by Barry Levine Voice interfaces are not simply front-ends for search engines or apps. They are a whole new thing.

  7. Facebook Audience Network opens inventory to in-app header bidding Jun 6, 2018 by Amy Gesenhues Facebook will now support in-app bidding for publishers who manage their app monetization in-house or through MoPub, Fyber or MAX.

  8. The story of data, Part 5: Where are we going? Jun 6, 2018 by Robin Kurzer With AI and machine learning, algorithms and emerging tech, the sky — beyond the cloud — is the limit.

  9. Outbrain acquires UI optimizer AdNgin to provide personalized, interest-based recommendations Jun 6, 2018 by Robin Kurzer This the sixth in a string of acquisitions the company says will enhance the reader experience.

  10. Facebook facing class action in Illinois, campaign finance suit in Washington Jun 5, 2018 by Greg Sterling Data retention at issue in Washington, facial recognition consent in Illinois.

  11. 5 Google Optimize tests to take AdWords to the next level Jun 5, 2018 by Matt Lawson Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. Columnist and Googler Matt Lawson runs down the tests you should set up in your accounts.

  12. What do Google and a toddler have in common? Both need to learn good listening skills. Jun 5, 2018 by Dave Davies Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. UK-based Volume releases tool for marketers to train NLP engines Jun 6, 2018 by Barry Levine QBox helps marketers figure out any category confusion in the models used by leading Natural Language Processing engines.

  2. Equity firm Vista to scoop up majority stake in IAS, a major player in programmatic brand safety Jun 6, 2018 by Robin Kurzer The move shows there’s significant value to tools and services that protect brands’ programmatic placements.

Online Marketing News From Around The Web:

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