Marketing Day: Facebook search, Claritas buys Barometric, new LinkedIn privacy setting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook confirms searches performed off the platform do not influence Facebook search results Nov 30, 2018 by Amy Gesenhues

The company issued an explainer on how Facebook search works.

1. Feds take down international hacker ring that cost advertisers millions Nov 30, 2018 by Robin Kurzer

What you should know about the dismantling 3ve and Methbot botnets.

1. Claritas buys Barometric, marrying user segmentation with attribution Nov 30, 2018 by Barry Levine

Together, the companies say they will be able to offer targeting and optimization for ads.

1. Chevron storytelling uses purposeful immersive experiences to engage stakeholders Nov 30, 2018 by Lisa Peyton

While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.

1. LinkedIn’s new privacy setting prohibits marketers from exporting emails Nov 30, 2018 by Amy Gesenhues

A new privacy setting allows users to keep their email address from being downloaded.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. IAB Tech Lab issues revised ads.txt for apps Nov 30, 2018 by Barry Levine

The spec for app-ads.txt brings ad inventory verification to apps.

1. Wanted: Nominations for this year’s ‘Naughty & Nice’ list Nov 30, 2018 by Barry Levine

Who in marketing, advertising or search deserves a candy cane – or a lump of coal – for what they’ve done in 2018?

Online Marketing News From Around The Web:

1. Creating a Content Marketing Strategy for Ecommerce, Practical Ecommerce

2. How to Make Instagram Shoppable with Shopify, Tail Wind Blog

3. Microsoft Is Worth as Much as Apple. How Did That Happen?, New York Times

4. Mobile shopping campaigns and dynamic product ads show strong Black Friday growth, study says, Mobile Marketer

5. Revenue Marketing Insights from 80 Marketing Leaders, Marketo

6. Share with Your Close Friends on Instagram Stories, Instagram Press

7. Should Your Brand be Using IGTV for Marketing?, Ignite Visibility

8. Updates to Our Ad Transparency and Authorization Efforts, Facebook Business

9. What Is Customer Experience Management?, CMS Wire