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Writer's pictureFahad H
May 16, 20183 min read

Marketing Day: Facebook’s transparency report, Apple News publishers can now use DoubleClick &

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Facebook’s dynamic ads for auto dealerships get new lead-gen features May 16, 2018 by Amy Gesenhues The leads generated from a dynamic ad campaign now can be fed directly into the dealership’s CRM system.

  2. Facebook’s first transparency report shows majority of offending content removed before being reported May 16, 2018 by Amy Gesenhues Facebook shares information about content that didn’t pass its Community Standards rules and how many times it took action.

  3. Our MarTech recap will make you want to come to Boston May 16, 2018 by Marketing Land It’s been a few weeks since MarTech® wrapped on the West Coast, which means two things: One: You should definitely catch up on the recaps and insights you may have missed. Keep reading below! Two: It’s time to get pumped for our next MarTech show! We’re returning to Boston October 1-3.

  4. 6 dimensions of online reputation that should guide your social media marketing May 16, 2018 by Mark Traphagen We all know social media can improve the perception of your brand, but how? Contributor Mark Traphagen outlines things to keep in mind when forging your strategy.

  5. Quantcast, Smaato release tools in support of the IAB Framework for GDPR May 16, 2018 by Barry Levine Quantcast is offering sites the ‘first widely available’ consent platform for free; Smaato is out with the first supporting SDK and soon, a consent tool for apps.

  6. All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads May 16, 2018 by Ginny Marvin Publishers keep 100 percent of ads they sell directly in their Apple News content.

  7. The story of data, Part 2: Where are we now? May 16, 2018 by Robin Kurzer Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization.

  8. Influ2 launches what it calls the first person-based marketing B2B ad platform May 16, 2018 by Robin Kurzer The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers.

  9. Unlocking higher marketing ROI with unified measurement: A step-by-step approach May 16, 2018 by Rex Briggs Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.

  10. Australian privacy regulators examining Google’s Android location-data collection May 15, 2018 by Greg Sterling An Oracle report accuses the company of improperly tracking user location without consent.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. PulsePoint launches Genome to centralize data for healthcare advertising May 16, 2018 by Barry Levine The ad exchange says this is the first of its kind and that it answers “the call for unification of data for marketers.”

  2. Why your media decisions matter for campaign location attribution May 16, 2018 by Gladys Kong Vendors may seem to hold all the cards for location-based campaign measurement, but contributor Gladys Kong explains how your media buys have a substantial influence.

  3. LinkedIn releases new updates to Sales Navigator, says the sales prospecting tool is GDPR-ready May 16, 2018 by Amy Gesenhues Sales Navigator’s product updates include integration with five new marketing tools: SAP Hybris, Pegasystems, Oracle Eloqua, Clari and Groove systems.

  4. Facebook expands its list of marketing partners, while limiting what view tags can do May 16, 2018 by Amy Gesenhues After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions.

Online Marketing News From Around The Web:

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