Marketing Day: Facebook’s Suggested Videos, Mobile Wallets & Twtrland Rebrands As Klear

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos” Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed.

2. Mobile App Push Notifications Drive 90-Day Retention Rates By As Much As 180% Kahuna mobile marketing report shows app retention rates at 30, 60 and 90 days more than doubled with the help of push notifications.

3. Android Wins 65% Of US Market Share With Help From Galaxy S6 Sales According to Kantar Worldpanel ComTech’s data, Android sales were up 2.8 percent for the three months ending in May.

4. 3 Unique Areas To Explore When Hiring A PPC Agency Choosing the right PPC agency can be a daunting task. Columnist Matt Umbro has some tips on what you should discuss during the sales process.

5. Three Ways To Win With Mobile Wallets Columnist Adam Dorfman notes that all the pieces are in place for the mobile wallet to extend its influence on local marketing. Are you taking advantage of this new technology in your local marketing mix?

6. Email Frequency Matters For Path To The White House In the second piece of this four-part series, columnist Tom Sather takes a look at the email campaigns of the presidential contenders and explains why overmailing and undermailing both carry risks.

7. Revolutionize Your Marketing Strategies & Operations – Register For MarTech Europe & Save £300 Join the marketing technologists, data scientists and innovators looking to redefine their strategies and operations at MarTech: The Marketing Tech Conference.

8. Twtrland Rebrands As Klear, Lands $1.5M Financing To Expand Social Media Analytics Company expands analytics platform beyond Twitter to measure Facebook and Instagram, too.

9. Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate Facebook spokesperson says the new 10-second ads aren’t the best advertising option, but they do offer advertisers more flexibility.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Yahoo Search Testing Google Powered Search Results

2. 24/7 Bidding: Going Mobile With 100% More Shopping!

3. The Great Chinese E-Commerce Gold Rush

4. The Cross-Border Series Part 1: Capturing Canadian Conversions

5. Would You Like To Compare Your Sites In Google Search Console? Let Google Know.

6. DuckDuckGo Adds Auto Search Suggest To 34 New International Regions

7. Revolutionize Your Marketing Strategies & Operations – Register For MarTech Europe & Save £300

Online Marketing News From Around The Web:

Analytics

1. Shopify CMO: The secret to modern marketing is data, www.retaildive.com

2. Stop putting KPIs to tactics and focus on the results, www.branded3.com

Blogs & Blogging

1. 10 Plugins for New & Experienced WordPress Bloggers, www.wpexplorer.com

2. How to Get Guest Posts Published on Top Sites, contentmarketinginstitute.com

Business Issues

1. Google wants to turn your entire body into a keyboard, qz.com

2. Setback For European Facebook Privacy Class Action, As Austrian Court Rules Suit Inadmissible, TechCrunch

Content Marketing

1. 3 Content Marketing Tactics to Turn Traffic Into Sales Leads, www.jeffbullas.com

2. 6 Tips for Becoming a Content Marketing Sommelier, www.toprankblog.com

3. Four key content marketing observations from the B2C travel sector, econsultancy.com

4. Introducing the Business of Story: Why Story? Why Now?, www.convinceandconvert.com

5. These are the words people can’t resist in a headline, qz.com

6. What’s the Difference Between Content Creation and Content Curation?, blogs.constantcontact.com

Conversion Optimization

1. 7 Things You Should Learn From The Customer Who Doesn’t Convert, blog.kissmetrics.com

2. How Increasing the Quality of Your Bonus Can Improve Conversion Rates, blog.crazyegg.com

Copywriting, Design & Usability

1. Catch More Writing Mistakes With This Underutilized Proofreading Trick, www.copyblogger.com

2. How Debenhams’ site redesign led to ecommerce sales growth, econsultancy.com

3. Site Redesigns Feed Native Opportunities, adexchanger.com

4. The Big UX Impact You Can Make With Just a Few Words, www.usertesting.com

Display & Contextual Advertising

1. Why You Shouldn’t Waste Your Money on Online Display Ads, www.adweek.com

Domaining

1. Debate Over Disclosure Rules for Websites Creates Odd Alliances, blogs.wsj.com

E-Commerce

1. An introduction to online payments in Russia, www.internetretailer.com

2. Apparel Retailers and Ecommerce: Direct Marketers Dominate, www.emarketer.com

3. How ecommerce sites can use microcopy, econsultancy.com

4. Retailers are still finding their way with Apple Watch, digiday.com

5. Traditional retailers crush ecommerce giants in omnichannel shopping, www.mobilecommercedaily.com

Email Marketing

1. Autoresponders: Follow-Up and Confirmation Emails, www.verticalresponse.com

2. Return Path Helps Retail Giant Cut Suspicious Email by 99%, blog.returnpath.com

3. The Canadian Anti-Spam Legislation (CASL): A Year in Review, blogs.constantcontact.com

General Internet Marketing

1. Back to Basics: 6 Fundamental Guides to Stunning Infographics, www.searchrank.com

2. Data Management Platforms Point Marketers To Future Of Personalization, www.cmo.com

3. Marketers Shaky About Right Media Mix, www.emarketer.com

4. Winning Tips for Running Successful 4th of July Digital Campaigns, www.martechadvisor.com

Internet Marketing Industry

1. BrightInfo Builds Act-On Connector to Help Digital Marketers Boost Engagement and Conversions, www.prweb.com

2. Idomoo Launches Dynamic Storybuilding Suite, idomoo.com

3. Inline Video Autoplay for Mobile Web, viralize.com

MarTech

1. An executive’s guide to machine learning, www.mckinsey.com

2. Europe’s Marketers See Challenges Shift as Technology Advances, www.emarketer.com

3. Focus On Customers, Not Technology, adexchanger.com

Mobile/Local Marketing

1. Getting mobile onboarding right to avoid app abandonment, www.mobilecommercedaily.com

2. Grab the Attention of Hungry Mobile Customers, www.cmswire.com

3. Smartphone ‘kill switch’ law takes effect in California, www.cnet.com

4. Top UK Paid Communication Apps are All About Security, blog.similarweb.com

5. Watch This Space: Advertisers Experiment On The Apple Watch, adexchanger.com

6. Wearables Are a Game-Changer in Market Research, www.marketingprofs.com

Social Media

1. Next Twitter boss faces complex challenges, says departing Dick Costolo, The Guardian

2. 6 Stages for Social Media Influencer Engagement, www.razorsocial.com

3. 7 Stats About the Top Social Networks for Brands, simplymeasured.com

4. 8 Instagram Hacks to Drive Sales From Millenials, www.socialmediaexplorer.com

5. Don’t tell your boss, but the best time to post on Facebook is during the workday, qz.com

6. Everything We Had Wrong About Pinterest Marketing, blog.bufferapp.com

7. Everything You Need to Know to Appear in Instagram’s New Search & Explore, ignitevisibility.com

8. Facebook’s New Logo: Can You Spot the Difference?, blogs.wsj.com

9. How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media, www.adweek.com

10. How to Optimize Facebook Custom Tabs for More Conversions, www.socialmediaexaminer.com

11. Introducing new capabilities to proactively engage on Instagram, www.conversocial.com

12. New Rules for Social Media Advertising in 2016 and Beyond, www.adknowledge.com

13. Reach More Facebook Users With Custom Audience Targeting, www.koozai.com

14. Six plays for driving website conversions on Twitter, www.Twitter.com

15. Snapchat – Tap to View, blog.snapchat.com

16. Social Media Fail: How to Redeem a Tweet Chat, blog.marketo.com

17. Using Twitter Analytics To Decode Your Target Audience, www.socialbro.com

18. Why Social Media Stunts Rarely Work Out, www.adweek.com

19. Zuck Details How Artificial Intelligence Will Show You The Perfect Facebook Posts, techcrunch.com

Video

1. Before You Add Live Social Streaming to Your Strategy, www.searchenginejournal.com

2. Vivendi Gains YouTube Competitor With Dailymotion Acquisition, adexchanger.com

3. YouTube now streams 60fps video on Android and iOS, thenextweb.com