Marketing Day: Facebook’s “Read It Later” Option, Google’s Mobile Ad Problem

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people […]

2. Maybe Google Doesn’t Have A Mobile Ads Problem After All There have been a lot of assumptions that Google’s mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn’t keeping pace with the consumer shift to smartphones. So is Google’s mobile […]

3. Coffee Bean Debuts New #PurpleStrawCam Instagram Filter Coffee Bean & Tea Leaf is out with a cross media campaign to tout the brand’s iced beverages, notably, the Original Ice Blended drink which promises customers they will “keep cool and summer on.” The campaign includes outdoor, radio, social, mobile, video and online media. The campaign’s video, directed by The Real McCoys, has a […]

4. SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300 Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 – Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine […]

5. Tracking Intent Data Across Channels For B2B Marketers Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can’t beat intent data for the ability to reach and engage users who are “in market.” For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and […]

6. Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps While the synchronization between Twitter’s mobile apps and the web version has been a bit disjointed in the past, this soon may change. To date, there have been issues with the limitations on the history of DM’s on mobile as well as a disconnect with DM deletion and viewing between mobile and web. A new […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Microsoft Bing Now Added To Google Chrome New Tab Page

2. New Search Engine Indexeus Exposes Hackers, Data Breaches

3. SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

4. A Review Handout Alternative: Try P&P To Get More Local Reviews

5. Assessing Hummingbird’s Impact On Search — 10 Months Later

6. It Will Take “Act Of God” For Relcy To Win In Mobile Search

7. Life With Cortana, Microsoft’s Predictive Search Challenger To Google Now & Siri

8. Google Maps Search Results Now With A Scroll Bar

9. Why Google’s Reported CPC Declines Can’t Tell The Story Of “A Mobile Advertising Problem”

Online Marketing News From Around The Web:

Affiliate Marketing

1. Setting Violator’s Commissions at Zero Hurts Other Affiliates, www.amnavigator.com

Analytics

1. DMA Analytics Council Plans to Update Marketing Language, thedma.org

Blogs & Blogging

1. 26 Platforms for Blogging, www.practicalecommerce.com

Business Issues

1. Dell To Accept Bitcoin, www.thedomains.com

2. Google In The Running To Turn NYC Pay Phones Into Free Wi-Fi Hotspots, techcrunch.com

3. Google’s New Business Head Joins Spotify Board, While Another Former Exec Becomes Special Advisor, recode.net

4. Xerox Names IBM Marketing Exec as CMO, adage.com

Content Marketing

1. 5 Reasons to Invest in Interactive Content, blog.marketo.com

2. 6 Questions Your Boss Should Ask Before Approving Your Content Marketing, www.convinceandconvert.com

3. How to Find the Right Writer for Content Creation, contentmarketinginstitute.com

4. Save Time by Creating a Content Marketing Workflow, www.vocus.com

Conversion Optimization

1. 3 Ways to Boost Display Conversions using Email Lists, 3qdigital.com

2. Increase conversion and engagement with images, www.changetheworldmarketing.com

Copywriting, Design & Usability

1. 8 Simple But Powerful Landing Page Copywriting Tips, unbounce.com

Display & Contextual Advertising

1. Driving Performance with Native Ads – Interview with Ampush’s Chris Amos, www.hasoffers.com

2. Interview With Evolve Media CEO Brian Fitzgerald About Viewability Concerns, www.adweek.com

Domaining

1. New gTLD’s Pass 1.6 Million Domain Registrations, www.thedomains.com

2. Poll Results: What Will Google Domains Market Share Of The Registrar Market Be A Year After Launch?, www.thedomains.com

E-Commerce

1. 4 Guidelines to a Bricks-and-Clicks Business, www.practicalecommerce.com

Email Marketing

1. 16 More Sure-Fire Ways to Make Sure Your Emails Are Opened, www.jeffbullas.com

Internet Marketing Industry

1. Calculating Estimated ROI for a Specific Site & Body of Keywords, moz.com

2. Marin Software Incorporates Product Feed Optimization Into Digital Marketing Platform, www.marketwatch.com

Mobile/Local Marketing

1. Glass Road Show Heads To Boston This Weekend, Glass Almanac

2. In China, Mobile Becomes Number One Way of Going Online, thenextweb.com

3. Mobile Carriers Charging Differently, but Still Finding Plenty of Ways to Make Money, recode.net

4. Mobile-Ad Spending Leaps but Trails User Growth, online.wsj.com

5. Yelp, Foursquare And The Downsides Of Mobile First, streetfightmag.com

Social Media

1. Nailed It: Buzzfeed Cracks The Pinterest Code, www.forbes.com

2. 10 Changes to the Facebook Page Layout: What Marketers Need to Know, www.socialmediaexaminer.com

3. 5 LinkedIn Advertising Tactics That Actually Work, www.koozai.com

4. 8 Strategies To Strengthen The Quality Of Your Twitter Community, www.socialbro.com

5. Facebook’s $2 Billion Acquisition Of Oculus Closes, Now Official, techcrunch.com

6. Facebook, Pinterest are King and Queen of Social Referrals, blog.shareaholic.com

7. Four Insights About Millennials On Twitter, blog.twitter.com

8. How to run your first Twitter ad, 3qdigital.com

9. Pinterest, Tumblr Drive More Website Traffic Than Twitter, Says StatCounter [STATS], www.mediabistro.com

10. The Meeting Theory: How to Time Your Tweets Down to the Minute, simplymeasured.com

11. The Power of Social Media Contests, blog.tailwindapp.com

12. Twitter Seeks Boost From Overseas Users, Wall Street Journal

Video

1. comScore Releases June 2014 U.S. Online Video Rankings, ir.comscore.com

2. Get Ready: Commercial Viral Videos to Take Up Even More of Your Time, www.emarketer.com

3. Social Video Lessons Every Marketer Should Learn from the World Cup, www.reelseo.com

4. The 10 Most Watched Ads on YouTube in June, www.adweek.com