Marketing Day: Facebook’s New “Relevance Score” For Ads, Retail Marketing Tips &#0

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Marketing Day:

From Marketing Land:

1. To Improve Ads Quality, Facebook Will Expose “Relevance Score” Like Google, Facebook uses a mix of bid price and relevance scoring to determine which ads to show. Starting this week, as an incentive for advertisers to improve the quality and relevance of their ads, the company is going to expose “relevance scores” (RS) to marketers. Facebook’s newly exposed RS is effectively an estimate of […]

2. What Retail Marketers Can Learn From Dating Apps’ Game Of Love Dating apps use gamification & messaging tactics to form an essential engagement habit. Contributor Alyssa Meritt explores how other brands can do the same.

3. 4 Steps To Justifying Mobile Usability & SEO In 2015 Contributor Bryson Meunier admits there are good reasons to not yet have a “mobile friendly” label in Google search results. But procrastination is not one of them.

4. Facebook Reportedly Pitching Cinemagraphs To Advertisers Facebook is touting the part-photo, part-video format with a “Hacking Facebook Autoplay” guide for marketers, according to a report in AdWeek.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Says There’s No Whitelist To Save You From Panda Or Penguin

2. Here’s An AdWords Script That Will Let You A/B Test Anything

3. Understanding & Explaining A Realistic SEO Timeline

4. Bing Ads Offers Search Insights For Mother’s Day Marketers

5. After Nine Years, Google’s Udi Manber Moves On

Online Marketing News From Around The Web:

Analytics

1. 7 Ways to Use Big Data to Increase ROI, 3qdigital.com

2. How speed can give you a competitive advantage in analytics, econsultancy.com

3. Marketers Who Use Science and Data Win, www.ducttapemarketing.com

Blogs & Blogging

1. Don’t Get Hacked: Steps To Secure WordPress, authoritylabs.com

2. Increase Traffic to Your Blog By Creating an Events Calendar, www.blogherald.com

3. No One Is Going to Read Your Corporate Blog (Unless You Read This), www.quicksprout.com

4. The Impact of My Blog Redesign on Engagement and Opt-Ins, www.nichepursuits.com

5. Why I Won’t Stop Blogging, chrisbrogan.com

Business Issues

1. Alibaba, Twitter, Others Funding App Search Company Quixey, recode.net

2. AOL Q4: Programmatic Grows To 39% Of Non-Search Revenue, adexchanger.com

3. Apple Will Spend $848 Million Building A Massive Solar Farm In Monterey, techcrunch.com

4. From Altamont Pass to Mountain View: Getting more renewable energy on the grid, Official Google Blog

Content Marketing

1. 3 Free Content Curation Tools That’ll Enhance Your Social Posts, www.verticalresponse.com

2. 3 Types Of Content You Probably Haven’t Thought to Try, www.impactbnd.com

3. 4 Valuable Content Curation Tools and How to Use Them, relevance.com

4. 5 Brands That Are Killing It With Content This Valentine’s Day, contently.com

5. 5 Important Tips to Achieve Editorial Calendar Success, smallbiztrends.com

6. 6 Ways to Use Referral Data to Get More Out of Your Content, www.semrush.com

7. Can Technology Solve Content Marketing’s Biggest Problem?, contently.com

8. Content Marketing And Copywriting: You Need Both, relevance.com

9. Content Marketing for Start-ups According to Experts, seo-hacker.com

10. Content Marketing Is Killing Our Most Important Words, www.convinceandconvert.com

11. Detecting Low Quality Content On Your Site (with Tools to Help), www.highervisibility.com

12. Don’t Believe the Hype: What Ello Really Means for Content Marketers, contentmarketinginstitute.com

13. How Amazing Content is Born: THE Content Strategy Template, www.semrush.com

14. How Barclays generates interest with content marketing, econsultancy.com

15. How To Develop Your Content Curation Editorial Calendar, heidicohen.com

16. Is Curated Content Eroding Your Brand?, www.socialmediaexplorer.com

17. Paid, Owned, Earned: Poetics in Content Marketing, blog.zogdigital.com

18. The 3 Building Blocks Of Content Marketing Success, www.searchenginepeople.com

19. You Can’t Succeed With Content Marketing Without This, pushingsocial.com

Conversion Optimization

1. Creating Mobile Landing Pages That Convert Like Crazy, www.searchenginejournal.com

2. Crowdsource Your Way to the Best Landing Page, www.convinceandconvert.com

3. How 4 Conversion Optimization Experts would spend Four Hours, conversionscientist.com

4. How your Color Choices can help you Increase Conversions, vwo.com

Copywriting, Design & Usability

1. 6 Ways to Keep Bad Copywriting from Killing Your Product, www.usertesting.com

2. Death to Wishy-Washy Reports: Simple Edits to Put the Authority Back in Your Writing, moz.com

Display & Contextual Advertising

1. Display Advertising and Small Businesses, www.dexmedia.com

2. How data-informed creative is giving new life to display, digiday.com

3. Who Actually Clicks on Banner Ads?, www.offervault.com

Domaining

1. Court Rules That Domain Name and Website are Property Subject to Garnishment, www.offervault.com

2. When Selling Your Website, Timing is Everything, www.searchenginejournal.com

E-Commerce

1. 12 supernatural examples of ghost buttons in ecommerce, econsultancy.com

2. 9 Ways Retailers Can Boost Sales With User Generated Content And Social Media, www.socialbro.com

3. Amazon Crack Down: 5 Things That Could Get Your Products De-Listed, www.marketingwords.com

Email Marketing

1. 6 Email Personalization Techniques That Go Beyond a Name, blog.kissmetrics.com

2. Are You Happy with Your Email List Size?, www.emarketer.com

3. Jordan Cohen on 4 Key Tactics for Email Acquisition You Must Be Using, www.silverpop.com

General Internet Marketing

1. 15 Tips for Creating a Strong Digital Marketing Strategy around Your TV Commercial, www.rimmkaufman.com

2. Get Your Mgmt Team To Buy Into a Marketing Strategy, smallbiztrends.com

3. These Five Essential Habits of Curators Will Make You a Smarter Marketer, www.marketingprofs.com

Internet Marketing Industry

1. App marketplace maker AppDirect raises $50 million, www.zdnet.com

2. Flipboard swims against the tide by launching a website, gigaom.com

3. InMobi Reaches Over One Billion Mobile Devices, www.prnewswire.co.in

4. Netvibes Unveils Dashboard of Things: Welcome to Your Programmable Web, www.marketwired.com

5. Prezi Launches Nutshell, An App To Turn Photos Into ‘Mini-Movies’, TechCrunch

6. Rubicon Project Releases First “Consumer Pulse” Assessing Multi-Billion Dollar Real-Time Marketing Opportunity For Valentine’s Day, www.rubiconproject.com

7. Signal Launches Groundbreaking Unified Customer View Solution, www.signal.co

8. wywy Expands U.S. Operations with Appointments of New Key Hires in New York Office, www.adoperationsonline.com

9. Zignal Labs Now Includes Television Content, zignallabs.com

Mobile/Local Marketing

1. 5 Tools for Mobile Customer Service, streetfightmag.com

2. Delivering a first class mobile site: five key challenges, econsultancy.com

3. Designing For Mobile Commerce in China, www.getelastic.com

4. Direct Access to Medium App via Facebook’s iOS App?, www.adweek.com

5. Home Depot’s remodeled associate smartphone showcases mobile in-store prowess, www.mobilecommercedaily.com

6. How location became the tail wagging the future of mobile ad creative, www.mobilecommercedaily.com

7. Kahuna has a way to make app notification links super personalized, venturebeat.com

8. No One Is Buying Google’s Smartwatches, adage.com

9. Over 720,000 Android Wear devices shipped in 2014, www.canalys.com

10. Square working to rely less on Apple’s iPad, claims report, www.theverge.com

Social Media

1. 4 Facebook Advertising Tools to Improve Results from Ads, www.razorsocial.com

2. 6 Tips to Create and Publish a Killer Article on LinkedIn, www.jeffbullas.com

3. 7 Easy Ways to Show Your Customers Some Love on Social Media, blogs.constantcontact.com

4. 78% of Twitter Users are International, www.adweek.com

5. Big Brands Got 105% More Twitter Engagement During Q4, www.adweek.com

6. But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests, www.businessesgrow.com

7. Does Social Media Impact Sales at Tobacco and Adult Themed Stores?, Techipedia

8. Facebook Reveals Final Piece In Scalable Data Center Vision, techcrunch.com

9. Focus Your Social Media Marketing Strategy, www.b2binboundmarketer.com

10. Snapchat Partners With Three Non-Profits To Launch A “Safety Center”, techcrunch.com

11. Social Media Campaign Strategy: What to do Before, After and During a Campaign, blog.hootsuite.com

Video

1. 6 Ways to Use Short Video for Social Marketing, www.socialmediaexaminer.com

2. For a new approach to testimonials, try Vine, www.starmark.com

3. Funny Videos Key To The Onion’s Native Ad Success, adexchanger.com

4. How Whistle Sports scored big in digital video, digiday.com

5. Send a Strong Message in Your Facebook Videos to Boost Engagement, simplymeasured.com

6. The Beginner’s Guide to YouTube Advertising, contently.com

7. YouTube Ditches Flash For HTML5 Video Format, www.adweek.com