Marketing Day: Facebook’s new marketing partners, Forrester’s marketing automation repor

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook expands its list of marketing partners, while limiting what view tags can do May 15, 2018 by Amy Gesenhues After July 1, Facebook’s view tags will no longer be used for measurement purposes beyond counting impressions.

2. State of Digital Marketing Analytics in the Top 1000 Internet Retailers May 15, 2018 by Digital Marketing Depot This report from Cardinal Path explores trends in the adoption of key technologies, providing insight into how retailers are maturing with respect to digital analytics — and how major analytics vendors are faring in this key vertical.

3. First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption May 15, 2018 by Barry Levine The annual marketing spend for these platforms will more than double by 2023, the report predicts.

4. Amazon poised to launch new retargeting ad product — [report] May 14, 2018 by Greg Sterling Amazon’s advertising business grew 60 percent in 2017 to $1.7 billion

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Unlocking higher marketing ROI with unified measurement: A step-by-step approach May 15, 2018 by Rex Briggs

Contributor Rex Briggs outlines a process for finding a competitive advantage through unified measurement.

1. Outbrain adds IAS integration to proactively shield for brand safety May 15, 2018 by Barry Levine

Compared to previous keyword-based reports that allowed the content to be shown anyway, the new partnership prevents marketers’ content from displaying on objectionable pages.

1. The story of data: Where are we now? May 15, 2018 by Robin Kurzer

Hyperlocal, across all channels, everywhere you are: We’re currently knee-deep in the era of personalization.

1. Facebook says it has suspended 200 apps for possible misuse of data May 15, 2018 by Amy Gesenhues

During the nearly two months since suspending Cambridge Analytica, Facebook reports it has investigated thousands of apps.

1. Influ2 launches what it calls the first person-based marketing B2B ad platform May 15, 2018 by Robin Kurzer

The company says account-based management is not an effective or efficient way to engage with enterprise-level B2B influencers.

Online Marketing News From Around The Web:

1. 3 benefits to merging your app and mobile web teams, Think with Google

2. 40 sun-sational subject lines for summer, VerticalResponse

3. Email Personalization: The What, Why, and How of Hyper-Personalization, MarketingProfs

4. How Video is Playing a Key Role in the New Meredith’s Transformative Journey, Tubular Insights

5. Instagram Shadowban? What Marketers Need to Know, Social Media Examiner

6. Is Marketing to Millennials Making Us Miss the Obvious?, Multichannel Merchant

7. Once a must-have, marketers sour on DMPs, Digiday

8. Pre-Click Vs. Post-Click Experience: Your Optimization Guide, Marketo

9. The Biggest Barriers For Global Content Strategy, Marketo

10. What’s Accuracy Got to Do With Social Media?, Content Marketing Institute