Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook’s “Friendly & Approachable” Logo Update Has Mobile In Mind With subtle change, Facebook aims to modernize its logo and make it appear more clearly on mobile phones.
The Four Stage Link Building Cycle + an Extended Q & A- July 21 Webcast Are you forgetting the “marketing” in your content marketing?
Twitter Updates Audience Insights & Introduces Persona Targeting New features give advertisers more demographic information about their paid audiences and streamlines category targeting.
Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.”
What Does It Mean To Be Mobile First? And Why Should Marketers Care? As millennials overtake Baby Boomers as the biggest demographic of consumers, marketers need to think more than ever about mobile first, explains columnist Aaron Strout.
How “Listening” To User-Generated Content Leads To E-Commerce Sales How do you craft e-commerce content that results in conversions? Look to your consumers to provide insights and create relevant content, advises columnist Benjamin Spiegel.
The Secret To Driving Revenues: Make It Easy For Them To Buy Marketers have mere seconds to grab consumers’ attention. Columnist Brian Rigney offers tips on getting customers to engage in a world of glimpses and instant gratification.
Twitter Brings Ad Campaign Management To iOS & Android Apps New experimental feature enables adjusting of campaigns from mobile devices.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
Data: Define The Rules, Seize The Opportunity, adexchanger.com
Business Issues
Apple’s new design leads will report to CEO Tim Cook, venturebeat.com
Dick Costolo: why tech firms are set to face complex ethical issues, www.theguardian.com
Yelp Sale Process to Stall as Founder Decides to Wait, www.bloomberg.com
Content Marketing
12 ways to measure content marketing, digiday.com
3 Content Strategy Practices That Will Make You a Better Content Marketer, contentmarketinginstitute.com
5 Reasons Why Content Marketing is Getting Harder and More Important, smallbiztrends.com
How to Create Irresistibly Shareable Content, www.komarketingassociates.com
How to Promote with Brand Ambassadors Using Visual Content Marketing, www.jeffbullas.com
How to Tell Better Stories in Your Business, www.convinceandconvert.com
How to Use Data Insights to Craft Great Stories, blog.similarweb.com
Why Kraft’s content strategy generates 1.1bn impressions a year, econsultancy.com
Your Expert Guide to Writing Awesomely Effective Headlines, blog.crazyegg.com
Conversion Optimization
Things That Work More Often Than Not in A/B Tests, conversionxl.com
Copywriting, Design & Usability
4 Fundamental Drivers Of Good Web Design, usabilitygeek.com
How to Break into the Field of UX Research, www.usertesting.com
The return of creativity and design, econsultancy.com
Domaining
6 Clever Uses of Domain Extensions, www.searchenginejournal.com
Save Domain Privacy Campaign Launched, www.domaininvesting.com
E-Commerce
10 of the finest mobile ecommerce sites, econsultancy.com
6 Must-Test Elements of Your eCommerce Shop That Can Give Epic Wins, vwo.com
Amazon wants Mexico to accept a dressed-down version of its e-commerce empire, qz.com
How Z Gallerie uses Instagram to boost brand awareness, www.internetretailer.com
Omnichannel Remains Omnipresent for Department Stores, www.emarketer.com
PayPal spends $890 million for Xoom, www.internetretailer.com
The Retailer’s Crystal Ball: All Signs Point to Innovation, www.getelastic.com
Email Marketing
9 Expert Ways to Grow Your Email List with Facebook, blogs.constantcontact.com
Building Next-Gen Emails with API Integrations, blog.movableink.com
Fourth of July Email Marketing Tips, blog.mailchimp.com
How does Exit Intent drive email list growth?, myemma.com
How to Use a Giveaway to Accelerate the Growth of Your Email List, blog.kissmetrics.com
Sent from my iPigeon: The best agency email signatures, digiday.com
This 4th of July, Ensure Email Marketing Success with these 4 Tips, www.martechadvisor.com
What Gmail, Yahoo!, AOL, and Hotmail Have in Common with the NSA, blog.returnpath.com
General Internet Marketing
4 Killer Benefits Of Implementing an Account-Based Marketing Program, www.martechadvisor.com
The Rules of Successful Effective Influencer Marketing, www.marketingprofs.com
Use Infographics Effectively, www.ducttapemarketing.com
Yet Another Sign Of The Mainstreaming of Programmatic, adexchanger.com
Internet Marketing Industry
Continuum Names New Senior Vice President of Engineering, media.continuum.net
MarTech
Growthverse: An Interactive Visualization of the Marketing Technology Universe, medium.com
How to Master the Technology that Drives Your Digital Business, www.copyblogger.com
What Is Marketing Automation?, blog.marketo.com
Mobile/Local Marketing
How Millennial Parents Use Mobile Phones to Shop in Stores, www.marketingprofs.com
How to Win on Mobile, www.usertesting.com
Mobile Phones Strengthen Lead for Mobile Video Viewing, www.emarketer.com
Social Media
8 Content Formats to Jazz-up Social Media Posts, www.practicalecommerce.com
Behold the Amazing Power of Twitter Hashtags, www.wordstream.com
Facebook is talking with music labels, but why?, www.theverge.com
Facebook’s Rainbow Filters and the Algorithmic Echo Chamber, www.thesempost.com
Hack Tweeter Influencer Targeting, www.aimclearblog.com
How Content Makes Social Selling Successful, www.compukol.com
How Engaging Pinterest Content Can Triple Your Website Referral Traffic, www.convinceandconvert.com
How Sony Mobile Increased Facebook Link Clicks by 70%, simplymeasured.com
How The New York Times finds new subscribers on Facebook, digiday.com
How to Use LinkedIn Showcase Pages for Business, www.socialmediaexaminer.com
How to Use Twitter’s New Video Response Function, www.verticalresponse.com
Rainbow Connection: Should Your Brand Jump for Social Change?, www.adweek.com
The Demise of Facebook’s Organic Reach, www.ducttapemarketing.com
The Social Media Revolution: Make Money Or Die, heidicohen.com
Video
Marketers Prep For An Autoplay Video Onslaught, adexchanger.com
Skippy cracks open auto-play video’s potential on Pandora, www.mobilemarketer.com
Using YouTube Cards In Your Digital Marketing Campaigns, www.koozai.com
Why Social Networks and Marketers are Flocking to Native Video, www.adweek.com
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