Apr 30, 20146 min read

Marketing Day: Facebook’s Mobile Ad Network, Google Denies AdSense Fraud & More

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Is Bringing The Like To Third-Party Mobile Apps The Facebook Like is coming to third-party mobile apps. Ime Archibong, Facebook’s director of strategic partnerships and pictured above, announced at the F8 developers conference today that third-party developers have been given the tools to add like buttons. The like button for mobile apps is a natural extension of sharing functions that have been available […]
Google Says It Will No Longer Scan & Collect Data From Student Gmail Accounts For Ad Purposes Google announced today it has ceased scanning student Gmail accounts, and can no longer collect or use student data from its Apps for Education services for advertising purposes. The decision by Google comes after a recent lawsuit against the company, claiming Google’s practice of scanning student Gmail accounts violated privacy laws. According to a report […]
Meet The Facebook Audience Network For Serving Up Mobile Ads Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook’s ad targeting data to third party mobile apps — and becomes an immediate rival to the Google Display Network for mobile. Currently iOS and Android are supported. There are also a number of available […]
Facebook: App Links Allow Deep Links Between Mobile Apps Today at F8, Facebook’s developer event, the company announced an initiative called App Links. It’s a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It’s also cross-platform between mobile and web content, as well as between mobile operating systems. Implementation is simple and […]
Facebook Will Give You The Ability To Login To Apps Anonymously Recognizing that many people are wary about sharing their online identities, Facebook announced an anonymous login feature for mobile apps today at the F8 conference in San Francisco. “We know that some people are scared about pressing this blue button,” Facebook CEO Mark Zuckerberg said, pointing to an image of the normal Facebook sign-on, during […]
Live Blog: Mark Zuckerberg Keynote At The Facebook F8 Conference Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote. NOTE: The keynote is now over. Here are some of our formal stories out of it: Meet FAN: The Facebook Audience Network For Serving Up Mobile […]
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Google Flatly Denies Anonymous Claims It Defrauded AdSense Publishers Earlier this week, an anonymous post on Pastebin from someone claiming to be a former Google employee purported the company committed fraud against AdSense publishers between 2009 and 2012. The scheme, in part, allegedly involved shutting down the accounts of high-earning AdSense publishers just prior to their payout periods in order to make up for […]
After Bitter Fight, Industry To Embrace “Browser Choice” (AKA Do Not Track) The online advertising industry has apparently done an about-face on “Do Not Track” (DNT). According to AdWeek the Digital Advertising Alliance will soon unveil a DNT solution that will euphemistically be called “browser choice.” The article says, “The final product will include some of the same hallmarks of the DAA’s ad choices self-regulatory program, which […]
Does A New Non-Google+ Sign In Button Confirm The Demise Of Google Plus? On Friday the head of Google+, Vic Gundotra, stepped down, starting rumors that Google+ was going to die. Well Google confirmed that there were no such plans in place and that they would continue building a beautiful experience for users. Well, late yesterday a new button was spotted in the wild that may signify the […]
Email Win-Back Programs: Do They Work? For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a […]
Twitter’s Dick Costolo: ‘There Are Very Few Other Companies With This Kind Of Reach’ Publishers, content creators & marketers care about scale and engagement—our platform increasingly delivers both. – @dickc #TWTRearnings — TwitterIR (@TwitterIR) April 29, 2014 Twitter isn’t pleasing Wall Street these days. Advertisers? That’s another story, if you believe Twitter CEO Dick Costolo. In the conference call with investors Tuesday after the release of the company’s […]
Study: Positive Online Sharing Increases Purchase Intent By 9.5% Ever wonder how much that glowing social review from your fans is worth? Turns out it’s anywhere from $0.33 for a non-branded grocery item to $8,560 for a luxury car review by a close friend or family member. Social data & sharing tool ShareThis performed a study alongside the Paley Center for Media that took […]
Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York — digital’s answer to traditional TV’s splashy Upfronts. We’ve reported on each event, below is a compilation of statements from the executives that presented along with some of the stats highlighted […]