Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook redesigns news feed with larger link previews, circular profile photos Aug 15, 2017 by Tim Peterson While mostly cosmetic, Facebook’s changes are meant to make its social network easier to use.
Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update Aug 15, 2017 by Tim Peterson Live streams that started using Facebook’s in-app camera or post composer will now publish to Story and news feed by default.
Report: ‘Asset tracking’ now a primary use case for indoor location and beacons Aug 15, 2017 by Greg Sterling Unacast’s Q2 proximity directory looks beyond marketing at how location technologies are bringing greater efficiency to a wide range of industries.
AdWords app-install campaigns to sunset as Universal App Campaigns take over Aug 15, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network.
10 tools for creating compelling content for social media Aug 15, 2017 by Jordan Kasteler How do you create social media content that grabs your audience’s attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.
Dun & Bradstreet is testing blockchain as a way to securely distribute its content Aug 15, 2017 by Barry Levine The venerable commercial data firm is engaged in several projects with this potentially revolutionary tech, because its financial customers are.
Facebook lets brands promote publisher & influencer posts as ads Aug 14, 2017 by Tim Peterson New controls let brands specify who can tag them in a post and let creators manage who can promote their posts.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
How a Content Refresh Can Help You Avoid the Web’s Black Hole, KoMarketing
How to Avoid 24 Big Mistakes in Content Marketing, Content Marketing Institute
How To Make Your Content Stand Out In A Crowded Online Marketplace, Jeff Bullas
E-Commerce
Amazon ranks first for back-to-school shoppers, Retail Dive
Customer Acquisition vs. Retention: The Second Purchase, MarketingProfs
Ecommerce: Northwestern University study on how online reviews affect sales, MarketingSherpa Blog
Email Marketing
General Internet Marketing
4 Internet Laws Marketers Should Be Aware Of, CopyPressed
How to Get Influencer Marketing to Work for You, MarTech Advisor
Internet Marketing Industry
MarTech
5 Ways Artificial Intelligence Can Help Your Brand Grow, Convince and Convert
Mobile/Local Marketing
47% of mobile users delete apps with no customer support, Retail Dive
How To Setup Display Ads In Mobile Apps, PPC Hero
Micro-Moments Now: Why “near me” intent is a “near you” opportunity, Think with Google
Social Media
Are You Crushing Your Business Social Media Use?, Heidi Cohen
How-To: Set Up a LinkedIn Lead Gen Ad, 3Q Digital
Making News Feed an Easier Place to Connect and Navigate, Facebook Newsroom
Video
The Live Blog: August 7, 2017, Facebook Media
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