Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference May 1, 2018 by Amy Gesenhues “This is the kind of control that we think people should have,” said Zuckerberg, after announcing users will be able to clear their browsing history on the site.
Four publisher groups to Google: Your GDPR proposal ‘severely falls short’ May 1, 2018 by Barry Levine The organizations point to Google’s requirements that publishers collect consent and assume liability as some of the many issues.
Unifying your search and social ad strategies May 1, 2018 by Digital Marketing Depot Change is constant in digital marketing. Experienced marketers realize it’s no longer enough to run campaigns in silos. How can you apply your search marketing expertise to amplify your organization’s social advertising efforts (and vice versa)?
Marketers: Never forget that we are at war May 1, 2018 by David Rodnitzky Contributor David Rodnitsky urges agencies and brands to stay alert and aggressive, to avoid being “Blockbustered.”
Hooray! Google My Business descriptions are back May 1, 2018 by Joy Hawkins Contributor Joy Hawkins points out that GMB has brought back the business description field and shares helpful tips on how a business owner can get the most marketing and sales mileage from it.
Is responsive web design enough? (Hint: No) May 1, 2018 by Kristopher Jones Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.
How to use a podcast to create smart and usable content May 1, 2018 by Sherry Bonelli In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how.
Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships Apr 30, 2018 by Amy Gesenhues With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year’s NewFronts event.
Native isn’t display. Stop treating it like it is. Apr 30, 2018 by Casey Wuestefeld Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format’s potential.
Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager Apr 30, 2018 by Amy Gesenhues Previously called Promoted Stories, the new Story Ads remain within the app’s Discover feed but are now available via auction-based bidding.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform May 1, 2018 by Robin Kurzer The move gives marketers the ability to track the buyer journey across all activation points.
How Salesforce’s acquisition of Cloudcraze expands its Commerce Cloud May 1, 2018 by Barry Levine There is now a B2B side to complement the previous B2C focus, pointing to more ways for Salesforce’s CRM to become e-commerce-enabled.
Here’s why Radius and Leadspace decided to combine May 1, 2018 by Barry Levine The two firms, best known for their predictive lead scoring, are now merged under the Radius brand in order to offer scale, global reach and quality data.
How to seamlessly augment the retail experience May 1, 2018 by Rohit Gupta Contributor Rohit Gupta predicts the future of in-store interactions which will be enabled by advanced technologies.
MetaX launches a blockchain-based whitelist of websites May 1, 2018 by Barry Levine The pilot project, called the Registry, tests the idea of a community curating a list of quality sites, maintained through a miniature token-based economy.
Online Marketing News From Around The Web:
3 Overlooked Facebook Lookalike Audiences That Will Improve Your Ad Results, Social Media Examiner
4 Ways To Grow Your Content Marketing Reach Via Flipboard, CMS Wire
6 New Ways to Use Social Data, Simply Measured
98% of Marketers Agree Personalization Helps Advance Customer Relationships, KoMarketing
AR Studio: Create and Distribute New, Rich AR Experiences with Ease, Facebook for Developers
Digital agencies struggle with a new market reality, Digiday
How to position your brand as a knowledge centre through content, Econsultancy
Mobile vs Desktop Usage in 2018: Mobile takes the lead, Stone Temple
See These Merchants’ Shopify Landing Page & Facebook Ad Combos, Unbounce
The Secrets of High-Performing Online Content, Content Marketing Institute
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