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Marketing Day: Facebook’s Explore Feed, Amazon’s Prime members & YouTube’s br

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Insights from 130 agencies — The State of Email Marketing Oct 19, 2017 by Digital Marketing Depot Email marketing is an oldie but goodie, and it just keeps getting better with marketing automation. Agencies love email marketing, since it performs well at a low cost. SharpSpring gathered insights from 130 agencies to find out: how agencies evaluate platforms, what an agency’s objectives are when implementing a platform, and more.

  2. Facebook officially launches Explore Feed on desktop to boost Pages’ posts Oct 19, 2017 by Tim Peterson Facebook’s new feed offers Pages an opportunity to recoup lost organic reach.

  3. Report: Prime members now represent 63 percent of Amazon’s US customers Oct 19, 2017 by Greg Sterling Prime subscribers will drive more than $117 billion in spending on Amazon this year, according to estimates.

  4. YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes Oct 19, 2017 by Amy Gesenhues The company released an update this week outlining its efforts to restrict violent extremist videos on its site.

  5. Tapjoy adds interactive End Cards after its rewarded video ads Oct 19, 2017 by Barry Levine They supplement the company’s previous static cards and point to ways that advertisers are looking to offer calls to action for engaged users.

  6. Salesforce’s Einstein boosts search in its Commerce Cloud Oct 19, 2017 by Barry Levine The new features make it easier for online retailers to tailor site search to their visitors.

  7. Optimizely suits up for battle with Adobe Target Oct 19, 2017 by Barry Levine Formerly an A/B testing application, the experimentation platform has digested its Experiment Engine acquisition and is launching Program Management.

  8. 10 tips for delivering holiday magic Oct 19, 2017 by Tom Mucklow Thanks to high consumer expectations and a surge in shipments, delivering goods for the holidays can be complicated. Contributor Tom Mucklow offers 10 tips to ease the holiday madness.

  9. How video makers are programming around Facebook’s ad breaks Oct 19, 2017 by Tim Peterson Executives from Scripps Networks Interactive, Tastemade and Whistle Sports discuss how their videos accommodate Facebook’s mid-roll ads.

  10. Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program Oct 19, 2017 by Ginny Marvin Participating members must take three steps aimed at addressing key threats to the digital advertising ecosystem.

  11. Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns Oct 19, 2017 by Ginny Marvin AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers.

  12. Dealing with duplicate content Oct 18, 2017 by Ryan Shelley Of all of the possible SEO problems to tackle, columnist Ryan Shelley says duplicate content is one of the easiest. Learn why, and get the scoop on what you need to do.

  13. The great martech debate: Build vs. buy Oct 18, 2017 by David Rodnitzky Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.

  14. Ignoring these 6 SEO strategies could come back to haunt you Oct 18, 2017 by Sherry Bonelli Sure, they’re scary, but sometimes it’s worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Socialbakers launches a ‘near real-time’ social ad benchmark Oct 19, 2017 by Barry Levine The Prague-based company says this is the first benchmark with such frequent updating.

  2. GDPR-ready? How US email marketers can avoid hefty new EU fines Oct 19, 2017 by EJ McGowan This coming May, companies across the globe will be expected to comply with stiff European Union privacy rules. However, many email marketers on this side of the Atlantic remain in the dark regarding new European standards.

  3. Closing the marketing skills gap: 3 talent acquisition strategies, Part 3 Oct 19, 2017 by Debbie Qaqish In Part 3 of a series on the strategic marketing operations leader, contributor Debbie Qaqish discusses the challenges of finding the right talent and outlines three strategies to help you build a high-performing team.

  4. More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority Oct 19, 2017 by Amy Gesenhues Erica Seidel, founder of executive recruiting firm The Connective Good, says expansion of C-level roles reflects a growing professionalism and specialization among business leaders.

Online Marketing News From Around The Web:

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