Jan 25, 20182 min read

Marketing Day: Facebook’s branded content policy, LinkedIn’s Website Demographics tool &

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Advanced Ad Targeting Strategies for AdWords, Facebook and Display Jan 25, 2018 by Digital Marketing Depot Join our ad-targeting experts for a crash course in the newest strategies for digital ad targeting. Using these strategies, brand marketers and agencies can improve the cross-channel customer experience, optimize ROI, reacquire customers and grow revenue.
Facebook updates branded content policy to clarify what qualifies as content Jan 25, 2018 by Tim Peterson Facebook will bar publishers and creators from using its branded content tagging tool to promote content that they were not involved in creating.
How to make the most of LinkedIn’s free Website Demographics Jan 25, 2018 by AJ Wilcox Looking to gain insights on the kinds of professionals who are visiting your website? Columnist AJ Wilcox walks you through setting up and making use of LinkedIn’s free Website Demographics.

Google parent launches new cybersecurity business called Chronicle Jan 25, 2018 by Greg Sterling It aims to help third-party companies detect threats and prevent data breaches using Alphabet’s computing power and infrastructure.
5 email marketing trends to watch in 2018 Jan 25, 2018 by Scott Heimes What’s on the horizon for email marketers this year? Columnist Scott Heimes shares his predictions on the email marketing trends that will take shape in 2018.