Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook rolling out new mobile search filters on iOS Apr 8, 2016 by Matt McGee Separate from this week’s live video news, Facebook’s iOS app is now giving users several filters to get more precise search results.
What they don’t tell you about SEO Apr 8, 2016 by Matthew Barby Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.
Taboola will now be packaged with Disqus Apr 8, 2016 by Barry Levine The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting platform.
Facebook drops branded content restrictions for publishers Apr 8, 2016 by Tim Peterson Facebook is letting publishers and other verified pages distribute branded content for free, but it’s unclear whether its labeling system is FTC-compliant.
Deliver more value to the inbox: 4 dos and don’ts Apr 8, 2016 by Cynthia Price Email is digital marketing’s tried and true workhorse. But that doesn’t mean you can keep doing what you’ve always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment.
Brick-and-mortar revitalizing omnichannel success Apr 8, 2016 by Allan Haims Providing your customers with what they want, when they want it, sometimes means going offline. But contributor Allan Haims says it’s not just about bricks and mortar; it’s about having a consistent omnichannel presence.
Publishers, embrace the rise of real-time social storytelling Apr 8, 2016 by Jordan Kretchmer If you’re publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that.
Startup BetterBrand unveils its marketing platform for chat apps Apr 8, 2016 by Barry Levine London-based company offers an editor for a predefined, keyword-responsive chat conversation that can be deployed across supported apps.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
How to Create a Marketing Measurement Playbook to Select and Measure the Right Metrics, www.marketingprofs.com
How to Kick-Start Your Company’s Analytics Culture, www.cmswire.com
Three Big Digital Analytics Mistakes That Marketers Make, www.marketingprofs.com
Blogs & Blogging
WordPress Plays a Key Role in Improving Reviews and Ratings, www.ducttapemarketing.com
Business Issues
U.S. to Keep Pushing Apple to Unlock iPhone in New York Case, Wall Street Journal
Yahoo Gives Bidders Another Week, Moving Deadline to April 18, recode.net
Content Marketing
7 Smart Ways for Content Marketers to Beat Writer’s Block, contently.com
Publishers Are Largely Not Following the FTC’s Native Ad Guidelines, www.adweek.com
Conversion Optimization
11 Easy Ways to Reduce Your Bounce Rate, www.wordstream.com
The New Customer Journey: Understanding and Engaging With Your Social-Savvy Customers, www.adweek.com
Copywriting, Design & Usability
The Art of Persuasion: How to Craft Words That Sell, www.socialmediaexaminer.com
Website Personalization: Small Changes With Big Impact, www.cmswire.com
Domaining
ICANN to Ted Cruz: the internet is global, so shove it, domainnamewire.com
E-Commerce
7 keys to e-commerce success, www.internetretailer.com
Amazon names Jeff Wilke CEO of its Worldwide Consumer business, www.internetretailer.com
Groupon Gets a Makeover, Improves Mobile, smallbiztrends.com
Retailers Capture the Power of the Checkout Moment, multichannelmerchant.com
Top Converting Ecommerce Businesses And How They Do It, smallbiztrends.com
Email Marketing
5 Email Automation Campaigns That Can Drive Revenue While You Sleep!, blog.crazyegg.com
Email Scammers Aren’t Just Targeting Consumers Anymore – They’re Going After Your Business, www.adweek.com
How to Set Email Marketing Benchmarks, blogs.constantcontact.com
Planning Your Email Program? Here’s a Step-by-Step Process for Success, thedma.org
General Internet Marketing
Study: Why B2B Marketers Waste 19% of Their Budgets, contently.com
Mobile/Local Marketing
The Future of Mobile Advertising is Native, www.facebook.com
The Right Questions to Ask About Location Data Accuracy, www.emarketer.com
Reputation Management
How to Grow, Manage Customer Reviews, www.practicalecommerce.com
How to Growth Hack Your Personal Brand, www.searchenginejournal.com
Social Media
5 Things Marketers Want to See in Pinterest’s Data-Heavy Advertising Business, www.adweek.com
Facebook will announce chatbot and live chat APIs at F8, techcrunch.com
Growing a Business on Instagram: Wool and the Gang, blog.business.instagram.com
How to Make Facebook Friends and Influence People (with Ads), www.portent.com
LinkedIn Partners with Lever to Enhance Recruitment Experience, www.martechadvisor.com
NEW Pinterest Targeting Reveal (Major) #Shopping Intent, www.aimclearblog.com
On Social Media, The Summer Olympics Have Already Begun, www.adweek.com
Snapchat 2.0 creates new marketing opportunities while requiring extra diligence, www.mobilecommercedaily.com
Twitter appoints Hugh Johnston and Martha Lane Fox to its board, www.reuters.com
Uh-oh, some publishers see a drop in Facebook traffic, digiday.com
What is WeChat? A guide for brands and publishers, digiday.com
Video
How Periscope Won Over Major League Baseball, www.Buzzfeed.com
7 Best Practices for Facebook Live, www.adweek.com
Business Insider joins 1 billion monthly Facebook video views club, digiday.com
Why 2016 Will Be the Year of Video Marketing, www.convinceandconvert.com
Comments