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Marketing Day: Facebook’s branded content changes, email marketing tips & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Facebook rolling out new mobile search filters on iOS Apr 8, 2016 by Matt McGee Separate from this week’s live video news, Facebook’s iOS app is now giving users several filters to get more precise search results.


  1. What they don’t tell you about SEO Apr 8, 2016 by Matthew Barby Even today, many business owners still believe that SEO is easy: just create some high-quality, optimized content, then sit back and wait for all the traffic. But there’s more to it than than, and columnist Matthew Barby explains what you should REALLY expect from an SEO campaign.


  1. Taboola will now be packaged with Disqus Apr 8, 2016 by Barry Levine The content discovery platform can expand beyond its thousands of publisher sites to the millions serviced by the commenting platform.


  1. Facebook drops branded content restrictions for publishers Apr 8, 2016 by Tim Peterson Facebook is letting publishers and other verified pages distribute branded content for free, but it’s unclear whether its labeling system is FTC-compliant.


  1. Deliver more value to the inbox: 4 dos and don’ts Apr 8, 2016 by Cynthia Price Email is digital marketing’s tried and true workhorse. But that doesn’t mean you can keep doing what you’ve always done. Contributor Cynthia Price shares tips for engaging consumers with email in the current environment.


  1. Brick-and-mortar revitalizing omnichannel success Apr 8, 2016 by Allan Haims Providing your customers with what they want, when they want it, sometimes means going offline. But contributor Allan Haims says it’s not just about bricks and mortar; it’s about having a consistent omnichannel presence.


  1. Publishers, embrace the rise of real-time social storytelling Apr 8, 2016 by Jordan Kretchmer If you’re publishing online, you may fear the crazed feed frenzy of social media. Columnist Jordan Kretchmer urges you to benefit from the change and lays out four ways to do just that.


  1. Startup BetterBrand unveils its marketing platform for chat apps Apr 8, 2016 by Barry Levine London-based company offers an editor for a predefined, keyword-responsive chat conversation that can be deployed across supported apps.


Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Reputation Management

  1. How to Grow, Manage Customer Reviews, www.practicalecommerce.com

  2. How to Growth Hack Your Personal Brand, www.searchenginejournal.com

Social Media

  1. 5 Things Marketers Want to See in Pinterest’s Data-Heavy Advertising Business, www.adweek.com

  2. Facebook will announce chatbot and live chat APIs at F8, techcrunch.com

  3. Growing a Business on Instagram: Wool and the Gang, blog.business.instagram.com

  4. How to Make Facebook Friends and Influence People (with Ads), www.portent.com

  5. LinkedIn Partners with Lever to Enhance Recruitment Experience, www.martechadvisor.com

  6. NEW Pinterest Targeting Reveal (Major) #Shopping Intent, www.aimclearblog.com

  7. On Social Media, The Summer Olympics Have Already Begun, www.adweek.com

  8. Snapchat 2.0 creates new marketing opportunities while requiring extra diligence, www.mobilecommercedaily.com

  9. Twitter appoints Hugh Johnston and Martha Lane Fox to its board, www.reuters.com

  10. Uh-oh, some publishers see a drop in Facebook traffic, digiday.com

  11. What is WeChat? A guide for brands and publishers, digiday.com

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