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Marketing Day: Facebook’s ad tech strategy, Twitter’s latest live video features &

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Brief change suggests local SEO ranking factors are different for branded queries Jun 17, 2016 by Joy Hawkins What are the differences between branded and non-branded local packs in Google, and how might ranking factors be weighted differently for each? Columnist Joy Hawkins shares her observations.

  2. Why video needs to be part of your paid advertising strategy Jun 17, 2016 by Mona Elesseily As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program.

  3. 3 strategies to survive the “Adblockalypse” Jun 17, 2016 by Peter Minnium With the rise of ad blocking, is an “Adblockalypse” on the horizon? As grim as it sounds, columnist Peter Minnium says it’s not all bad news and explains what advertisers can do to turn it around.

  4. Bring your “dead” customers back to life Jun 17, 2016 by Loretta Jones How do you re-establish a connection with customers who have gone dark? Columnist Loretta Jones offers a step-by-step guide for first getting their attention and then bringing them back on board.

  5. How Facebook turned an end-to-end ad tech strategy on its head Jun 17, 2016 by Tim Peterson Facebook’s shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data.

  6. Twitter adds live video button for iOS & Android & says Periscope embeds are on the way Jun 16, 2016 by Amy Gesenhues Twitter confirmed users will soon be able to embed Periscope broadcasts across the web the same way they can embed tweets.

  7. Wayin + EngageSciences = a different push/pull engine for user expression or a new Frankenstein? Jun 16, 2016 by Barry Levine Wayin’s recent acquisition of EngageSciences creates a platform for showcasing user content while capturing user opinions and info.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Blogs & Blogging

Business Issues

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Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

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Social Media

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