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Marketing Day: Facebook’s 2.5M Advertisers, Programmatic Ad Fraud & A CMO Interview On Ap

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Up A Half Million In Six Months, Facebook Says It Now Has 2.5 Million Advertisers Sep 28, 2015 by Greg Sterling In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million. Advertiser growth is clearly accelerating.

  2. Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers? Sep 28, 2015 by Paul Ford When you’re creating your calls to action, don’t ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs.

  3. The Many Faces Of Programmatic Ad Fraud Sep 28, 2015 by Ratko Vidakovic Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what marketers are up against.

  4. A CMO’s View: How The World Surf League Is Building Its Brand One App Download At A Time Sep 28, 2015 by Amy Gesenhues Delivering live broadcasts of surfing events, the WSL app is foundational to the brand’s overall success, according to CMO Scott Hargrove.

  5. Google’s Universal App Campaigns Now Available To All Advertisers In AdWords Sep 28, 2015 by Ginny Marvin Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized.

  6. Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available. Sep 28, 2015 by Marketing Land Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas including paid search, SEO and social that will drive ROI, conversions, traffic and engagement.

  7. Sports Brands Jump Aboard Twitter Native Polling Test Sep 28, 2015 by Martin Beck Twitter experiments with simple native polls in the timeline.

  8. Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match Sep 28, 2015 by Ginny Marvin Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube.

  9. Morgan Stanley: No, Apps Aren’t Winning. The Mobile Browser Is. Sep 27, 2015 by Greg Sterling Last week, comScore released its Mobile App Report, which we covered. The report contained many interesting findings, but its big takeaway was this: Consumers spend the majority of their mobile time with a very few heavily used apps.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 4 Data-Driven Questions to Streamline Your Social Media Campaigns, Unbounce

  2. Seven Ways to Ensure Fans Don’t Miss Your Facebook Page Updates, MarketingProfs

  3. How Social Will the Holiday Shopping Season Be?, www.emarketer.com

  4. Updates for Facebook Notes, newsroom.fb.com

  5. 4 Data-Driven Questions to Streamline Your Social Media Campaigns, unbounce.com

  6. How Fitbit’s Top Performing Posts Generate Engagement by Knowing Their Audience, simplymeasured.com

  7. How to Manage Your Facebook Page Effectively, www.socialmediaexaminer.com

  8. How to Set and Achieve Your Goals on Twitter, www.adweek.com

  9. How You Can Increase Traffic on Twitter by at Least 106%, www.razorsocial.com

  10. Instagram ads: 4 FAQs to Get You Started, 3qdigital.com

  11. New, Improved Facebook Notes, www.adweek.com

  12. Seven Ways to Ensure Fans Don’t Miss Your Facebook Page Updates, www.marketingprofs.com

  13. Social Content: Where are Some Entrepreneurs Going Wrong?, www.searchenginejournal.com

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