Marketing Day: Facebook’s 2.5M Advertisers, Programmatic Ad Fraud & A CMO Interview On Ap

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Up A Half Million In Six Months, Facebook Says It Now Has 2.5 Million Advertisers Sep 28, 2015 by Greg Sterling In June of 2013, Facebook formally announced that it had 1 million advertisers. Then, in February of this year, the company announced 2 million advertisers. And last night, it said it now had 2.5 million. Advertiser growth is clearly accelerating.

2. Choosing The Right Call To Action: What Do We Need To Ask Of Our Subscribers? Sep 28, 2015 by Paul Ford When you’re creating your calls to action, don’t ignore the user experience. Columnist Paul Ford has some tips for ensuring that your recipients respond well and engage with your CTAs.

3. The Many Faces Of Programmatic Ad Fraud Sep 28, 2015 by Ratko Vidakovic Columnist Ratko Vidakovic walks you through the various types of ad fraud to give you a better understanding of what marketers are up against.

4. A CMO’s View: How The World Surf League Is Building Its Brand One App Download At A Time Sep 28, 2015 by Amy Gesenhues Delivering live broadcasts of surfing events, the WSL app is foundational to the brand’s overall success, according to CMO Scott Hargrove.

5. Google’s Universal App Campaigns Now Available To All Advertisers In AdWords Sep 28, 2015 by Ginny Marvin Enables Android app developers to promote app installs across Google networks and platforms with ads that are dynamically served and optimized.

6. Final Chance: SMX East Starts Tomorrow! All Access & Expo+ Passes Still Available. Sep 28, 2015 by Marketing Land Gear up for the world’s largest search marketing conference: SMX East in NYC this week! Learn cutting-edge tactics in areas including paid search, SEO and social that will drive ROI, conversions, traffic and engagement.

7. Sports Brands Jump Aboard Twitter Native Polling Test Sep 28, 2015 by Martin Beck Twitter experiments with simple native polls in the timeline.

8. Google To Let Advertisers Upload And Target Email Lists In AdWords With Customer Match Sep 28, 2015 by Ginny Marvin Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube.

9. Morgan Stanley: No, Apps Aren’t Winning. The Mobile Browser Is. Sep 27, 2015 by Greg Sterling Last week, comScore released its Mobile App Report, which we covered. The report contained many interesting findings, but its big takeaway was this: Consumers spend the majority of their mobile time with a very few heavily used apps.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. The SEO And User Science Behind Long-Form Content

2. Bid Boosting On Bing: Discover The Untapped Value

3. Google Announces Customer Match: Upload Email Lists For Search, Gmail, YouTube Ad Targeting

4. Desktop Search: Google May Have Peaked Last Year According To comScore

Online Marketing News From Around The Web:

Blogs & Blogging

1. WordPress 4.4 to Possibly Rearrange Fields to the Comment Form, wptavern.com

2. 3-Step Action Plan With Worksheets for 2 Months of Blog Posts, contentmarketinginstitute.com

3. Are Blogs Dying? Should You QUIT Blogging?, www.clicknewz.com

4. How to handle blog posts that will expire?, yoast.com

5. Running a Chauvinistic Blog is a Bad Business Decision, www.blogherald.com

Business Issues

1. Bringing the Internet to more Indians’ starting with 10 million rail passengers a day, googleblog.blogspot.com

2. FTC Sues Marketers Who Used “Gag Clauses” Monetary Threats, and Lawsuits to Stop Negative Consumer Reviews for Unproven Weight-Loss Products, www.ftc.gov

3. Medium Raises $54M, Will Hold Event On October 7th To Announce New Features And Partnerships, TechCrunch

4. Microsoft has a Google Cardboard Competitor Called VR-Kit, www.thurrott.com

5. Momentum Grows for Jack Dorsey of Square to Also Run Twitter, www.nytimes.com

6. Twitter flies by the 100-day mark without a CEO, www.internetretailer.com

7. Yahoo Unveils New Technology Offerings at Advertising Week, yahoo.tumblr.com

Content Marketing

1. 3 Marketing Metrics for Savvy Content Marketers, www.convinceandconvert.com

2. 5 Content Marketing Ideas for October 2015, www.practicalecommerce.com

3. How to Get Your Influencers to Share Your Content, www.socialmediatoday.com

4. The Financial Times readies paid posts for advertisers, digiday.com

5. Three Tips for Crafting Newsworthy Brand Narratives, www.marketingprofs.com

6. Using Social Content to Impact Each Stage of the Customer Lifecycle, www.adweek.com

7. Why a Washington Post Editor Left to Work With Starbucks, contentmarketinginstitute.com

Conversion Optimization

1. 3 Psychological Tools To Use In Landing Page Design, www.searchenginepeople.com

2. 7 Landing Page Mistakes to Avoid, www.usertesting.com

Domaining

1. Amazon Turns On AmazonRegistry.com To Sell New gTLD Domain Names, www.thedomains.com

2. ICANN Releases Phase One Registrant Survey on the Domain Name Landscape, www.icann.org

3. Taco Bell Promoting Ta.co, www.domaininvesting.com

4. Volkswagen registers “sucks” and “blows” domain names, domainnamewire.com

E-Commerce

1. Cure Your Shopping Cart Abandonment Issues, www.marketingprofs.com

2. 9 Popular Product Videos, for Ecommerce, www.practicalecommerce.com

3. Are cross-channel customers still more profitable for retailers?, www.internetretailer.com

4. How retailers’ mobile shipping options can diminish Amazon’s looming shadow, www.mobilecommercedaily.com

5. Omni-Channel 2015: Taking Time, Money, Commitment And Technology, www.rsrresearch.com

6. Smarten Up with This B2B e-Commerce Strategy Checklist, www.cmswire.com

7. The Misadventures of an eCommerce CRO Practitioner, vwo.com

Email Marketing

1. Retail Email Marketing Is Changing, but Gradually, www.emarketer.com

2. 4 Reasons Why Email Marketing is a Great Asset to Your Small Business, www.martechadvisor.com

3. Email Marketing Best Practices: 125 Links to Help You Be a Better Marketer, blogs.constantcontact.com

General Internet Marketing

1. 5 Rising Trends That a CMO Should Watch Out for, www.martechadvisor.com

2. Big Publishers’ Fraud Rate is 2.8%, Wider Web’s is 11%, Studies Say, www.wsj.com

3. How to Build a Modern Brand, www.cmswire.com

4. Influencer Marketing Is Not Flying Under The Radar Any Longer, adexchanger.com

5. With Digital Ads Shifting to HTML5, the Industry Now Has a New Set of Guidelines, www.adweek.com

Internet Marketing Industry

1. VideoAmp Continues U.S. Growth, Appoints Amy McGovern as VP of Strategic Sales, www.prweb.com

2. Goodbye, Native Mobile Apps, atavistinsider.atavist.com

3. The Dark, Scammy History Of JustFab And Fabletics, www.buzzfeed.com

4. VideoAmp Continues U.S. Growth, Appoints Amy McGovern as VP of Strategic Sales, www.prweb.com

MarTech

1. The 5 digital dynamics that are transforming marketing, chiefmartec.com

2. Why Your Company Needs to Hire a CMTO, www.adweek.com

Mobile/Local Marketing

1. Apple Announces Record iPhone 6s & iPhone 6s Plus Sales, www.apple.com

2. Mobile is the No. 1 Medium for Advertising to Gen Z & Young Millennial College Students, www.iab.net

3. State of Mobile Commerce Report, www.criteo.com

4. Ad Blocking Is a Hot Topic for Marketing, Media Executives, www.wsj.com

5. Apple Announces Record iPhone 6s & iPhone 6s Plus Sales, www.apple.com

6. BuzzFeed News App Comes to Android, www.adweek.com

7. Don’t Discount the Importance of Native Apps, smallbiztrends.com

8. Mobile Social Tools, Tactics and Inspiration, blog.bufferapp.com

9. Report: 58% of App Users Become Inactive in First 30 Days, www.adweek.com

10. Think ad blockers don’t affect your website? Think again, econsultancy.com

11. What are retained versus acquired app users really worth?, www.mobilecommercedaily.com

Social Media

1. 4 Data-Driven Questions to Streamline Your Social Media Campaigns, Unbounce

2. Seven Ways to Ensure Fans Don’t Miss Your Facebook Page Updates, MarketingProfs

3. How Social Will the Holiday Shopping Season Be?, www.emarketer.com

4. Updates for Facebook Notes, newsroom.fb.com

5. 4 Data-Driven Questions to Streamline Your Social Media Campaigns, unbounce.com

6. How Fitbit’s Top Performing Posts Generate Engagement by Knowing Their Audience, simplymeasured.com

7. How to Manage Your Facebook Page Effectively, www.socialmediaexaminer.com

8. How to Set and Achieve Your Goals on Twitter, www.adweek.com

9. How You Can Increase Traffic on Twitter by at Least 106%, www.razorsocial.com

10. Instagram ads: 4 FAQs to Get You Started, 3qdigital.com

11. New, Improved Facebook Notes, www.adweek.com

12. Seven Ways to Ensure Fans Don’t Miss Your Facebook Page Updates, www.marketingprofs.com

13. Social Content: Where are Some Entrepreneurs Going Wrong?, www.searchenginejournal.com

Video

1. Here’s Why Blab Might be a Live Video Game Changer, Stone Temple

2. Money’s Coming To Video But The Industry Isn’t Ready, Ad Exchanger

3. 85% of Companies Find Success with Video Marketing, www.reelseo.com

4. Here’s Why Blab Might be a Live Video Game Changer, www.stonetemple.com

5. Money’s Coming To Video But The Industry Isn’t Ready, adexchanger.com

6. Simply Measured Is Now a YouTube Certified Partner, simplymeasured.com

7. Vocativ is nearing 100 million Facebook video views a month, digiday.com