Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook reorganizes internal teams, moves existing executives into new leadership roles May 9, 2018 by Amy Gesenhues CEO Mark Zuckerberg has split Facebook’s product and engineering teams into three divisions.

2. Nanigans, releasing a survey showing that retargeting is ‘broken,’ pitches its solution May 9, 2018 by Barry Levine Both consumers and marketers are unhappy with follow-up ads, but the Boston-based firm contends that better measurement and prediction are the answers.

3. Two kinds of video ads help break through the dilemma of interruptive marketing May 9, 2018 by Barry Levine At an IAB breakfast last week, two firms presented documented examples of how marketers can avoid ad skipping and competition from second screens.

4. IAB’s Newfronts: Online program makers pitch action, cross-platform mini-brands and the shape of the new TV May 9, 2018 by Barry Levine YouTube is settling into its role as a star-maker, even as other program producers are booming with content ideas and social energy.

5. Beyond keywords: What really matters in SEO content May 9, 2018 by Jessica Foster Going beyond keywords to write high-quality content that attracts new customers and is SEO-friendly is the way to go, says contributor Jessica Foster. Here she shares eight ways to create content that satisfies people and engines.

6. Ask the SMXpert: Keyword research and copywriting May 9, 2018 by Debra Mastaler Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.

7. Registration for MarTech is open! May 9, 2018 by Marketing Land Responsible for implementing marketing technology and operations that drive growth, profitability and extraordinary customer experiences? Then join us at The MarTech® Conference, October 1-3 in Boston. MarTech delivers a vendor-agnostic, graduate-level marketing, technology and management conference that will help you succeed in this software-powered marketing world.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Fuel Cycle expands its audience research platform with launch of exchange for third-party tools May 9, 2018 by Barry Levine Described as the first of its kind, the Exchange integrates analytical and other third-party tools within the platform.

Online Marketing News From Around The Web:

1. “They genuinely wanted to listen”: Inside the Snapchat Creators Summit where 13 Snapchat users met the boss, Digiday

2. Apple cracking down on applications that send location data to third-parties, 9to5Mac

3. Consumer Attitudes Toward Data Privacy Survey 2018, Janrain

4. International Ecommerce Strategy: Enterprise Tools for Global Growth, Shopify

5. Jeff Zients Joins Facebook Board of Directors, Facebook Newsroom

6. Reach People in Emerging Markets with Mobile Video, Facebook Business

7. The Role of Automation in Digital Transformation, Marketo

8. What is Intelligent Content and How Can It Help Marketers?, CMS Wire

9. Why Brands Need to Take the Plunge Into VR Today, Content Marketing Institute