Oct 26, 20165 min read

Marketing Day: Facebook Q3 report, progressive web apps & Apple’s earnings

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Actionable AI: Data science meets social science Oct 26, 2016 by Melody Gambino Artificial intelligence isn’t just a marketing buzzword. Columnist Melody Gambino explains how AI — combined with a human touch — can help you drive sales and build your brand.
Penguin 4.0: Necessary and positive improvement Oct 26, 2016 by Andrew Dennis Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
Q3 Reports: Facebook continues to see significant ad spend growth Oct 26, 2016 by Ginny Marvin Advertisers are seeing higher engagement rates even as CPCs trend down.
Long-term SEO: Proving the value now Oct 26, 2016 by Casie Gillette How can you help clients understand the value of SEO initiatives when the results may take weeks or even months to pan out? Columnist Casie Gillette shares her advice.
Beyond heuristics: Algorithmic multi-channel attribution Oct 26, 2016 by David Fothergill Looking to improve your attribution modeling for better insights into your analytics? Columnist David Fothergill shares his method, which uses a Markov model to determine the relative value of each channel in your conversion path.
BlueVenn opens for marketing automation business in the U.S. Oct 26, 2016 by Barry Levine The British vendor offers a platform that emphasizes its single offline and online view of the customer, omnichannel customer journeys, and real-time monitoring of customer behavior.
MarTech Landscape: What are Progressive Web Apps? Oct 26, 2016 by Barry Levine According to a leading developer: They’re the “biggest thing to happen to the mobile web since the iPhone.”
Making sense of the latest trends in digital retail Oct 26, 2016 by Jason Warnock As retailers prep for the busiest time of year, columnist Jason Warnock takes a look at innovations and technologies that will transform the digital retail space this holiday season and beyond.
Why building relevant ads in a cookie-free world comes down to context Oct 26, 2016 by Giovanni Strocchi As more consumers worry about privacy, a cookie-based approach to ad targeting is no longer an effective solution. Contributor Giovanni Strocchi explains why contextual relevance is the answer.
Apple revenues of $47B in line but down, iPhone sales down year over year Oct 25, 2016 by Greg Sterling The company promised a return to revenue growth next quarter.
What is deferred deep linking and how will it change mobile marketing? Oct 25, 2016 by Digital Marketing Depot Within the next year, mobile is expected to claim more than half of the digital ad market. Marketers who want to stay on top need to be knowledgeable, have a reliable tracking solution and be flexible. But trying to keep up with the latest trends can interfere with seeing the big picture.