Oct 14, 20145 min read

Marketing Day: Facebook Passes YouTube In Video Views, Google Express & Facebook Stickers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Samsung Drives Nearly 60 Percent Of Android Traffic According to new data from ad network Chitika, Samsung Galaxy devices are responsible for almost 60 percent of North American Android traffic (smartphones + tablets). Traffic from all other Android OEM brands is flat or declining except for LG, which has seen success with its G3 flagship smartphone. Chitika looked at “hundreds of millions of […]
Facebook Passes YouTube, Delivers A Billion More Desktop Video Views In August In an interview with Beet.tv, comScore’s co-founder and executive chairman Emeritus Gian Fulgoni confirmed that Facebook delivered nearly a billion more desktop video views than YouTube in August. Fulgoni commented that the numbers are “pretty amazing,” while noting Facebook’s auto-play advantage over YouTube’s user initiated engagement. According to comScore’s Video Metrix report, Facebook still trails […]
Google Express Expands Reach, Undercuts Amazon Pricing Google Shopping Express is now Google Express. In addition to changing its name, Google announced that it added new cities and new brands to its roster eligible for same-day delivery. The service is now available in Northern California, Los Angeles (selected areas), San Jose, Washington DC, Boston, Chicago and Manhattan. New companies and brands added […]
Get Ready For Next Gen Search By Exploring The Google-Initiated Physical Web Project Someday, every device you can imagine will be connected. Contributor Daniel Cristo explains the new open-source project and imagines how marketers will use it.
Gettin’ Sticky Wit It: Facebook Stickers Make Their Way To Comments & Posts If you’ve looked at your Facebook feed recently, something new may be stuck to comments in your feed. That’s right, the massive stickers from Facebook messaging are now eligible to be posted as a comment on a user’s timeline, in a group post or in an event post. These big bold images come in different sets […]
[Video] Watch Botnet Malware Generate Thousands Of Fake Ad Impressions Ever wonder what malware actually looks like as it runs undetected on users’ machines? The fraud detection service, Forensig, isolated a malicious bot and then infected a virtual computer to see how much digital ad fraud really occurs when a computer is infected — and recorded it happening in a new video (below). A machine […]
WSJ: Search Engines Ignoring FTC Rules About Labeling Search Ads The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from “organic” results over time. Using third-party experts, the article asserts that paid search […]