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Marketing Day: Facebook Passes 2M Advertisers, ISP Email Marketing Tips & The Case For Content

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Report: Apple, Android Now 96 Percent Of Smartphones Globally Android has most of the devices, while Apple generates most of the profits. Together they control the global smartphone market. According to analyst firm and hardware tracker IDC, smartphones running Android and iOS accounted for just over 96 percent of smartphone shipments in Q4. However, of that, Android had an overall market share (shipments) of […]

  2. Only Organic Enlists Kids To Perform ‘New MacDonald Had A Farm’ For Organic Food Awareness Effort The advocacy organization backed by organic food makers seeks to educate about the practices that set organic farmers apart.

  3. Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOS The company has added 500,000 advertisers since July. App will make it easier for them to manage campaigns while they are on the go.

  4. 8 Things ISPs Really Want Email Marketers To Know Columnist Steve Dille shares deliverability insights gathered directly from ISPs at two recent industry conferences.

  5. European Report: Facebook’s Privacy Terms, Practices Violate EU Regulations A new report (and below) issued under the authority of the Belgian Privacy Commission concludes that Facebook’s updated privacy policy violates European data protection laws. The news was initially reported by The Guardian. The report’s authors cited multiple privacy concerns and issued the following statement summarizing their conclusions: First, Facebook places too much burden on […]

  6. 5 Ways Paid Search Can Support SEO In Retail Digital marketing is quite the fragmented landscape; modern marketing channels can be so complex that they often require dedicated specialists. But who is looking at the bigger picture when your team members are mono-focused on one discipline? I find this especially worrisome in the world of organic and paid search, which play in the same sandbox […]

  7. Making The Case For Content Marketing Content marketers know how to overcome objections from prospects, but what about internally?

  8. Twitter’s “While You Were Away” Feature Lands On Android Android users will now be privy to an automated list of the “greatest hits” from their Twitter timeline that they’ve missed.

  9. Without Ellen’s Selfie, Oscar Tweets Fall By Nearly 50% Probable cause is a smaller TV audience and less buzzworthy show. Meanwhile, Facebook reports Oscar engagement growth of 50%.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

  1. Taking Your Affiliate Program Global, www.accelerationpartners.com

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Display & Contextual Advertising

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

  1. 25 Social Media Channels You’re Probably Not Using Now, smallbiztrends.com

  2. 4 Ways to Measure Tweets Beyond Engagement, simplymeasured.com

  3. 5 B2B Brands That Rock LinkedIn, contently.com

  4. 5 LinkedIn Mistakes You Need To Avoid, www.jeffbullas.com

  5. B2B Social Media Marketing: Facebook vs. LinkedIn vs. Twitter, blog.movableink.com

  6. Beyond Engagement: The Social Metrics You Ignore, simplymeasured.com

  7. Creative Ways to Boost Your Facebook Organic Reach, blog.hootsuite.com

  8. Diplomats on Twitter: The Good, the Bad, and the Ugly, blogs.wsj.com

  9. Do You Really Need More Facebook Likes? The Data Driven Answer, blog.kissmetrics.com

  10. Everything brands need to know about Snapchat, blog.tamar.com

  11. Facebook Dynamic Product Ads: Everything You Need to Know, www.jonloomer.com

  12. Happy Tweets: How Positivity on Twitter Varies by Location, Gender, and Topic, www.marketingprofs.com

  13. How to Boost Facebook Ad Relevance with Lookalike Custom Audiences, www.adweek.com

  14. How to Find and Remove Fake Followers from Twitter and Instagram, www.socialmediaexaminer.com

  15. How to Make a Marketing Impact with Instagram, www.toprankblog.com

  16. How To Promote Your Content On Facebook, www.searchenginepeople.com

  17. How to Teach Your Employees Social Tech Skills, adage.com

  18. It’s Not About Social Media ROI, It’s About Marketing ROI, mackcollier.com

  19. LinkedIn Settles Class-Action Suit Over Weak Password Security, bits.blogs.nytimes.com

  20. Understanding users through Twitter data and machine learning, Twitter Blog

  21. Why Facebook is obsessed with hacking internal productivity tools, qz.com

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