Jun 18, 20145 min read

Marketing Day: Facebook & Paid Search, Best Twitter Animated GIFs, MSFT Blog Outreach Backfires

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions Following up on last year’s study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new data and a formula for determining the ideal Facebook spend required to move the needle on paid search. The study, conducted by Kenshoo and commissioned by Facebook, analyzed the paid search performance of data services company, […]
The Best Animated GIFs So Far From Brands On Twitter Talk about pent-up demand. Twitter opened the animated GIF floodgate today and brands, publishers and, oh just about everyone with a Twitter account, wasted no time taking advantage of the new feature. The first GIF tweets were basically all variations on a theme: finally, there’s great joy in the land! There’s a danger of course […]
Orangina Causes Outrage Among World Cup Fans by Hijacking TVs With ‘The Antifoot Can’ With devilishly delicious deviousness, Orangina has pulled a big one over on soccer fans — and during the World Cup, no less! Working with Fred & Farid Paris, the drink brand has created the AntiFoot Can. The can has been tricked out with electronics that, with a subtle flick of a switch on the bottom […]
Twitter Brings Tweets To Life Through The New Support Of Animated GIFs Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion. This is a tad surprising since Twitter also owns Vine, the 6-second video social network. While […]
Get To Know: Harvard Business School Chief Marketing & Communications Officer Brian Kenny Since 2008, Brian Kenny has served as the Chief Marketing and Communications Officer (CMCO) for Harvard Business School, overseeing the school’s global brand. With more than two decades of experience leading marketing efforts for large global institutions, Kenny’s responsibilities include the coordination, planning and implementation of the school’s marketing, communications and public relations efforts around […]
Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of Why Details Matter Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts on behalf of Microsoft’s Internet Explorer. TechCrunch founder, Michael Arrington, posted a solicitation from advocate marketing agency, Socialchorus, to: “collaborate on a sponsored post opportunity for Internet Explorer… If you accept our invitation […]
5 Tips For The Email Deliverability-Obsessed Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it […]
One Tech Stack To Rule Them All: Potential Programmatic Pitfalls Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There’s a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets a nice little […]
New At MarTech: Fortune 500 Chief Data Officers And CxO Talk Live – Join Us August 19-20 In Boston Marketing technology is evolving rapidly, and marketing management is striving to keep up. MarTech: The Marketing Tech Conference will connect the dots between technical possibilities and strategic opportunities. The speakers are thinkers and doers who will help you maximize marketing technologies and its potential at your organization. See the agenda and who’s speaking. Update! These […]
Amazon Ready To Take On Samsung Android Juggernaut With New Smartphone We’re only a few hours away from the unveiling of the Amazon smartphone. In anticipation of that event, Chitika released data showing the distribution of Android traffic in North America, based upon “tens of millions of U.S. and Canadian smartphone- and tablet-based online ad impressions generated within the Chitika network from June 2 through June […]
AddThis Launches Marketplace For Content Engagement Widgets, Adds New Recommendation Tools In February, AddThis added $12-a-month, subscription-based Pro tools to its suite of content engagement and sharing widgets. Today, it’s launching an online marketplace to feature updated tools. The marketplace will include a gallery of the company’s free and Pro tools, including sharing, following and content recommendation widgets. AddThis reports that its Pro recommendation widgets, which […]