Marketing Day: Facebook Pages Update, Twitter’s Bulk Editing Tool & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. YouTube Eliminates 301+ Standard To Check For Spam – Now Counts Video Views In Real-Time The new process is drawing much praise from the creator community.

2. Facebook Gives Pages The Ability To Respond To Comments Privately In an effort to make customer support more efficient, Facebook updates messaging tools for Pages.

3. Mobile Marketing Platform Leanplum Lands $11.6M Series B Funding Investment follows launch of platform for creating “hyper-personalized” mobile marketing campaigns.

4. Twitter Introduces Bulk Editing Tool For Managing Ad Campaigns New “ads editor” enables advertisers to create and adjust campaigns using spreadsheets.

5. Yahoo Ad Network Targeted In Malvertising Attack Seeking Flash Vulnerability The campaign was disabled after running for six days last week.

6. How To Win The Hearts And Minds Of Emerging Technology’s Ruling Class: The Early Adopters Early adopters are key to the success of new marketing technologies, but how do you win them over? Columnist Erik Bratt gets some insight from several smart technologists.

7. Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing The company’s holistic approach is paving the way in retail. But columnist Josh Manion believes Walmart and other brands need to take steps to deliver on the promise of the omni-channel experience.

8. Facebook Dumps Plan To Cut Off Device-Level Data After Advertiser Revolt Facing strong opposition from mobile app advertisers, the social network will continue providing data on how campaigns are performing on specific mobile devices.

9. Hootsuite Is Rolling Out New Instagram Integration, Including Scheduling Workaround Instagram still doesn’t allow third-party posting, but Hootsuite’s new tool will enable scheduling via desktop, followed by mobile notifications for publishing from mobile devices.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Study: Non-Mobile-Friendly Sites Disappearing From Top Google Results

2. The Mobile Opportunity for Local and Multi-Location Businesses- August 11 Webcast

3. AdWords Drag-And-Drop Report Editor Officially Rolling Out

4. 35 Ways To Make Your Site Search Friendly Before You Hire An SEO

5. Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update

6. The Minimum Quality Score That Can Save You Money In AdWords

7. Bing Ads iOS App Gets An Update, Goes Global & Android App Is On The Way

8. Google Business Views To Change To Street View Trusted

9. Confirmed: Google’s New Search Analytics Search Console API Now Available

10. When Was The First Traffic Light Installed? Google Logo Marks Electric Traffic Signal’s 101st Anniversary

11. Microsoft Makes It Harder To Break Up With Bing In Windows 10, Critics Cry Foul

12. Google To Launch New Search Console API As Early As Tomorrow

Online Marketing News From Around The Web:

Blogs & Blogging

1. 10 Secrets to Writing Blog Posts Faster, www.searchenginejournal.com

2. 4 Lessons I’ve Learned as an Influencer, simplymeasured.com

3. Thinking of Quitting Blogging? What Dooce Did Next, www.problogger.net

Business Issues

1. Google And Gap Employees Send Messages Between Folsom Street Offices Via Post-Its, sfist.com

2. Google Wires San Antonio for Fiber-Optic Internet, blogs.wsj.com

3. Three Reasons Why Google Is Unlikely to Buy Twitter, recode.net

Content Marketing

1. A Practical Guide to Content and Its Metrics, moz.com

2. Content marketers share their biggest mistakes and failures, digiday.com

3. Is It Time For Publishers To Abandon Clickbait?, adexchanger.com

4. Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons, contentmarketinginstitute.com

5. Seven high performing examples of visual content in travel, econsultancy.com

6. The Asos approach to native content: authenticity, digiday.com

Conversion Optimization

1. 4 Tips to Convert Social Media Fans to Leads, www.martechadvisor.com

2. 6 Questions That’ll Transform Your Landing Page Copy, unbounce.com

3. The Anatomy of a High-Converting Lead Generation Form, blog.crazyegg.com

Copywriting, Design & Usability

1. 3 Most Common Mistakes Marketers Make When Running User Tests, www.usertesting.com

2. 4 Ways Animation Can Actually Improve User Experience, conversionxl.com

3. Making Your Icons User-Friendly: A Guide to Usability in UI Design, www.usertesting.com

4. Writing an Effective Unique Value Proposition, blog.kissmetrics.com

Display & Contextual Advertising

1. Jeep’s mobile banner ad squares off against Honda’s native unit, www.mobilecommercedaily.com

Domaining

1. Strickling: “Let Your Voice Be Heard”: ICANN Opens Up Comment Period For Transition From US Control, www.thedomains.com

2. Women in the Domain Name Industry, www.domaininvesting.com

3. Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?, www.marketingprofs.com

E-Commerce

1. 12 Reasons I Won’t Buy From Your Website, www.jeffbullas.com

2. 62% of retailers expect zero ROI from holiday mobile alerts, www.mobilecommercedaily.com

3. Mobile growth drives Etsy’s sales nearly 25% higher in Q2, www.internetretailer.com

4. Proof That Every Retailer Should Sell on Amazon, www.searchenginejournal.com

5. Why You Should Use Credibility Markers for Your E-commerce Site, www.semrush.com

Email Marketing

1. 3 Ways Keyword Research Can Inform Your Email Marketing Strategy, blogs.constantcontact.com

2. 5 steps to cultivating new nonprofit donors with email marketing, myemma.com

3. Emails we love, myemma.com

4. The Art of the Email Sign-up: 18 Dos and Don’s, www.getelastic.com

5. The ROI Potential of Frequency Optimization, returnpath.com

6. Webinar: Why Marketers Should Fight Email Fraud, returnpath.com

7. Why embedded videos in email marketing don’t work, econsultancy.com

General Internet Marketing

1. 18 Ways To Build Trust Within Your Online Network, www.komarketingassociates.com

2. 4 Signs That You Belong at a Digital Marketing Agency, www.toprankblog.com

3. How Effective Has Personalization Been So Far?, www.emarketer.com

4. Why agile marketing must be about more than social media, econsultancy.com

Internet Marketing Industry

1. The Nerdery promotes Fred Beecher to Director of User Experience Design, nerdery.com

2. Fyber announces two C-level appointments, blog.fyber.com

3. Marin Software and Boost Media Expand Partnership, www.prnewswire.com

4. MediaMath Expands Its OPEN Partner Marketplace, www.prnewswire.com

5. Purch Expands Board of Directors with Former NYT Digital Head John Stellato, purch.com

MarTech

1. Bringg CTO: Delivering On-Demand Experiences “Never Existed Before”, streetfightmag.com

Mobile/Local Marketing

1. If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile, www.adweek.com

2. Mobile Marketing Automation Startup Snags $11.6 Million In Series B, adexchanger.com

3. Mobile Wallet Marketing: Offers, Coupons and Loyalty at the Center, www.emarketer.com

4. Twitter rolling out landscape support to iPhone 6 Plus users, 9to5mac.com

Social Media

1. 5 Dashboards for Monitoring Nearby Social Content, streetfightmag.com

2. Creating Effective Facebook Ads for Lead Gen: The Complete Guide, www.wordstream.com

3. How to Dominate LinkedIn Marketing, www.ducttapemarketing.com

4. How to Grow Your Facebook Fans Without a Budget, www.socialmediaexaminer.com

5. How to Grow Your Twitter Audience in Just 30 Minutes a Day, www.socialmediaexplorer.com

6. How To Save Time With Social Media Scheduling, blog.tailwindapp.com

7. How Twitter’s targeting has an advantage over Facebook, 3qdigital.com

8. Imgur, ‘Pinterest for guys,’ takes promoted posts out of beta, www.retaildive.com

9. LinkedIn Ads Interface Gets A Facelift, www.clixmarketing.com

10. The Five C’s of Social Media Success, www.adweek.com

11. Top Tips For Updating Your Social Media Accounts, www.koozai.com

12. Why Wendy’s went upscale on Instagram, digiday.com

Video

1. Facebook Defends Video Practices After Accusation Of “Lies And Theft”, techcrunch.com

2. Hootsuite: “We’re Seeing This Massive Shift Toward Imagery And Video”, adexchanger.com

3. How Social Video Helped Cecil the Lion: Jimmy Kimmel Plea Raises Nearly $1M, www.reelseo.com

4. How to Use Twitter’s Vine Part II, www.verticalresponse.com

5. Streaming Video Startup Pluto TV Nabs Spotify’s Chief Content Officer, techcrunch.com

6. What is Periscope and How Do I Use It?, smallbiztrends.com