Jun 4, 20146 min read

Marketing Day: Facebook Pages New Look, Google’s Video Ad Marketplace & Hootsuite Updates

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Criteo’s Overhauled Prediction Engine Now Factors Actual Conversions, Not Just Clicks

Personalized display advertising firm, Criteo, today announced a major update of its prediction engine, three years in the making. The Criteo Engine has been retooled to automate impression bidding based on the likelihood that a user will both click on an ad and make a purchase. Up to now, bidding was based on click predictions. […]

Car Becomes DJ When Driven Atop Giant Record

The Smart Car For Two Electric Drive has three main benefits. Smooth acceleration, quiet drivability and an extra-small turning radius. So how does an agency clearly convey these three benefits all at once? If you’re BBDO Berlin, you turn the vehicle into a “smart DJ,” have people drive it around an old school record and […]

Google Updates AdSense Ad Creation Process And Interface

Google has overhauled the ad creation process and interface in AdSense to make it easier to set up and deploy new ads across your site. When modifying text ad styles, a preview will show how each change affects the look of the ad, including font style, color and size. Once you’ve made changes to an […]

Facebook’s New Look For Brand Pages Will Be Available To All This Week

Nearly three months after introducing a redesign of Facebook Pages, the social network announced today that the new look will be available to all users this week. Many pages have already made the switch, which replaces the two-column Timeline with a single column and removes the thumbnail images for custom tabs from their position under […]

Google Unveils Marketplace For Premium Video Ads

To capitalize on the emerging shift in brand ad dollars from TV to digital video advertising, today Google announced its new programmatic marketplace for premium video ad inventory called Google Partner Select. Time Inc. is among the publishers signed-on to sell their premium video inventory through the new exchange. “Video has become central to our […]

Yext Gets $50M In Venture Funding, Moving It Closer To An IPO

Geo-marketing software provider Yext announced on its company blog today it has secured $50 million in venture funding. CEO Howard Lerman told AdWeek, “This is the last round before we go public.” Led by Insight Venture Partners and including Marker LLC Institutional Venture Partners and Sutter Hill Ventures, the funding will be used as primary […]

ComScore April 2014 Smartphone Report: Apple & Android Continue To Lead

According to comScore’s recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform. Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search. With 41.4 percent of the market share, Apple kept its lead as […]

Soon Your LinkedIn Profile Will Look More Like Your Facebook Page

LinkedIn announced today that it’s making a major design change to user profiles, going with a large cover photo, a feature common to Facebook, Google+ and Twitter. The feature is only available to premium users for now; LinkedIn said it will be available for all users in a few months. The ability to add cover […]

Get To Know: Estée Lauder’s VP Of Corporate Digital Marketing Marisa Thalberg

As the Vice President of Corporate Digital Marketing Worldwide for The Estée Lauder Companies, Inc., Marisa Thalberg supports the development of world class digital and social marketing across the company’s more than 25 brands. Starting her career as an assistant account executive at Saatchi and Saatchi Advertising, Thalberg’s background spans both the client and agency […]

The New Shopper Marketing Paradigm, Part 2: Measuring Impact For Product Brands

Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is largely unobtainable and that marketing success must be judged through predictive modeling and sophisticated estimation. The exception is when brands decide to operate their own stores or e-commerce sites, where they can use and measure […]

Is The Opposite Of A Viewable Display Ad…‘Unviewable’?

Out-of-view ads are the black sheep of the ad-tech industry. Long considered wasteful, inefficient, and ineffective, they have been relegated to the flotsam and jetsam on the water’s edge of advertising. But does that have to be an accepted “meme”? Maybe not. Every toddler learns absolutes: the opposite of up is down, and the opposite […]

Hootsuite Rebrand Adds New Content Suggestion & Publishing Tool

Popular social scheduling tool Hootsuite ruffled a few feathers today … feathers in their logo, that is. The company has rebranded their logo and, more importantly for marketers, added some significant features. The new look Hootsuite comes with simple beta content discovery and publishing tool for pro or enterprise users that makes finding and scheduling […]

How Google’s New “End-To-End” Email Privacy Push Will Protect You — Even From Google

Google’s out with two big privacy pushes when it comes to Gmail today, aimed at protecting your email from prying eyes. Wait, isn’t Google one of the biggest prying eyes, reading emails for ad targeting and other purposes? Yes, but Google’s new push will even protect you from Google itself. Below, an explainer about what’s […]

Google’s Public Alerts Now Include Tweets To Help You During A Crisis

Recognizing that social media is often the best early warning system in a natural disaster or potential crisis, Google’s Public Alerts has added Twitter to its data mix. The alerts — for tornado warnings, flood advisories, wild fires, etc. — are pushed out on Google Now, Search and Google Maps giving users information to help […]

Facebook Says It Has 30 Million Active Small Business Pages

Facebook kicked off its summer small business bootcamp tour today in New York and announced that the global total of active small business Facebook Pages is 30 million. That’s up 5 million from the last time it reported that stat last November. New this time: the social network said nearly two-thirds of those pages — […]