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Marketing Day: Facebook opens Marketplace, martech trends & social media myths

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.


  1. The myth of the duplicate content penalty Oct 3, 2016 by Patrick Stox

There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.


Businesses can also send en route content and messages such as menus or offers to customers.


  1. Prepping SEO for 2017: it’s all about the ROI Oct 3, 2016 by Janet Driscoll Miller

Tracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search’s ROI and securing budget for the next fiscal year.


  1. Learn to measure Account-Based Marketing Oct 3, 2016 by Digital Marketing Depot

If you’re in B2B marketing today, Account-Based Marketing (ABM) is likely sitting somewhere in your 2016 initiatives. It’s an exciting concept but one that requires a ton of research, planning and grunt work. It also might not be right for your business. This guide from BrightFunnel reviews the basics of ABM and provides a framework […]


Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize them for better ROI.


In April Facebook said it would replace the Messenger tab on its mobile app’s home screen with one for Live. On Monday it gave the slot to Marketplace.


Columnist Frederick Vallaeys discusses the impact of some recent AdWords changes on Quality Score and provides an updated version of a free script that calculates account-level Quality Score.


Page owners, including brands, will not be able to sell items in Facebook’s Marketplace, and there’s no way to pay for featured placement.


What’s in store for martech? Columnist James Green takes a look at the trends in 2016 and which advancements will shape the industry next year.


Facebook’s new average watch time metric may sound straightforward, but it has a twist.


New resource turns data about companies’ customers, interests, suppliers, deals and more into ‘business graphs’ based on relationships.


  1. Tackling social media myths Oct 3, 2016 by Maggie Malek

Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them.


Here’s our recap of what happened in marketing technology, as reported on Marketing Land and other places across the web. From Marketing Land: Gmail finally supports responsive design: answers to 4 burning questions Sep 30, 2016 by Chad White Google has started rolling out support for responsive email design in its various Gmail clients. Columnist […]


As CMO for the Palace at Auburn Hills, Charlie Metzger says its his job to bring people together and provide a fantastic fan experience.


Among the findings: Indian food is big with Clinton supporters; Trump supporters like Chinese food.


And what it could mean for the balance of power among the major marketing clouds.


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