Oct 12, 20182 min read

Marketing Day: Facebook on massive data breach, Twitter GDPR investigation, and more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Attackers exploited 3 bugs and Facebook’s once-vaunted social graph to steal 29 million users’ data Oct 12, 2018 by Ginny Marvin 14 million users had names, contact details, bio information, location and search history stolen, among other details.
Twitter reported to be under investigation for violating GDPR Oct 12, 2018 by Robin Kurzer Irish privacy authorities are looking into whether Twitter was in breach of the European law when it refused to comply with a user’s request to see his data.
Facebook purges 800 political spam Pages, accounts from its platform Oct 11, 2018 by Robin Kurzer The move is the latest effort by the beleagured social network to combat ‘fake news’ and stem the spread of misinformation.
Trust in marketing: Phrasee launches campaign against fear and anxiety in ad campaigns Oct 11, 2018 by Barry Levine The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that should be used more responsibly.

Realeyes says it can measure if people are paying attention to your ads Oct 12, 2018 by Robin Kurzer The company’s new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye movements.