Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google Actions are now available to smartphone app developers May 19, 2017 by Barry Levine The tech giant adds Actions to phones, plus purchase history, hotword support, shortcuts, and a new app directory to Assistant.
Distil buys Are You a Human, launches free bot detection plug-in for Google Analytics May 19, 2017 by Barry Levine The plug-in, which Distil said is the first of its kind, can detect ‘close to 100 percent’ of bots running JavaScript from a web page.
After recent News Feed changes, Facebook offers guidance for publishers May 19, 2017 by Tamar Weinberg Recent changes to target clickbait, misinformation and sensationalism may have some publishers nervous.
How Dwyer Group connects the dots between its 13 different home-service franchise brands May 19, 2017 by Amy Gesenhues A CMO’s View with Lisa Zoellner, chief marketing officer for Dwyer Group.
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more May 19, 2017 by Matt McGee In this week’s episode, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.
Hey, CMOs: Who owns your brand? May 19, 2017 by Chandar Pattabhiram Columnist Chandar Pattabhiram discusses the power of cultivating a “tribal” feeling within a brand’s community, which can drive customers to action and advocacy.
Google pushes AMP Ads adoption, announces Celtra & Moat integrations May 19, 2017 by Ginny Marvin AMP ads can load as quickly as the AMP pages they appear on.
4 reasons why digital context matters May 19, 2017 by Peter Minnium In a digital and programmatic world, it’s easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time.
Your AMP inventory is worth more than you think May 19, 2017 by Barb Palser Columnist Barb Palser says it’s time for publishers and ad exchanges to start exposing and targeting AMP as premium inventory.
Google Assistant comes to iPhone, adds alerts, hands-free calling & more May 19, 2017 by Matt McGee Google’s virtual assistant gains a number of new features and expands to Apple’s iPhone as competition for Siri & Cortana.
Web browsing coming to VR headsets, AR coming to the web via Chrome May 19, 2017 by Greg Sterling This is all part of Google’s larger mission to make the web more compelling and immersive.
Google’s “buy button” is moving forward; now taking beta requests May 19, 2017 by Ginny Marvin US merchants can now request access to the Purchases on Google ads beta.
Five marketing automation myths busted! May 18, 2017 by Digital Marketing Depot Technology is often surrounded by mystery and myths that keep new users from joining the early adopters. Marketing automation technology is no different. Read this white paper to see five common marketing automation myths busted and learn more about the power marketing automation can bring to your mix.
Online Marketing News From Around The Web:
Blogs & Blogging
3 Reasons to Geek Out on Your Blog, The Blog Herald
WordPress Plugins to Make More Money from Your Blog, WPExplorer
Business Issues
Content Marketing
6 Visual Content Marketing #Stats (& How To Take Advantage Of Them), Search Engine People
Are You Ready to Hire Quality for Your Content Team?, Content Marketing Institute
Content Marketing: You must overcome The Jackson 5 Effect to find subject matter experts, MarketingSherpa Blog
What is the future of Content Marketing, Cornwall SEO
E-Commerce
5 Kissmetrics Populations E-Commerce Marketers Can’t Live Without, Kiss Metrics
Alibaba Group Reports Strong Growth in Ecommerce, Multichannel Merchant
Amazon made a small change to the way it sells books. Publishers are terrified., Vox
Applying the Uniform Commercial Code to Ecommerce, Practical Ecommerce
New Digital Fulfillment Strategies Required to Meet Customer Expectations, Multichannel Merchant
Walmart Sees Strong Growth in U.S. Ecommerce, Multichannel Merchant
Email Marketing
Building an Email List Designed to Convert, Marketing Words Blog
How Emma helped a Canadian fitness company navigate CASL, Emma Email Marketing Blog
Landing Page Optimization Secrets You Need to Boost Subscriber Growth, AWeber Communications
General Internet Marketing
Four reasons luxury brands are embracing influencers, Econsultancy
How To Get Started With Quora Ads, Marketo
June 2017 Marketing and Holiday Planning, Constant Contact Blogs
The New Demand Waterfall, and Other Next-Level Marketing Insights You Need to Know, Contently
MarTech
600+ marketers report on the blend of art and science in marketing, Chief Marketing Technologist
Mobile/Local Marketing
Reputation Management
Why Puffery Is Bad for Your Brand Reputation, Search Engine Journal
Social Media
‘Hacking’ a Creative Split Test on Facebook, 3Q Digital
3 Essentials for Increasing Your Facebook Lead Ads Conversion, Adweek
3 Ways Marketing Needs to Use Audience Social Insights, MarketingProfs
A ‘Contrite’ Facebook Refunds Advertisers After Small Glitch, AdAge
Facebook Ads Strategy: How Marketers Can Win With Facebook, Social Media Examiner
Facebook rolls out a new “Order Food” option in its main navigation, TechCrunch
If You’re Using “Fun Phrases” in Your Stories, Instagram’s Got Stickers for You, Adwe
Instagram Is Already Getting Much Better Engagement for Brands and Celebrities Than Facebook, Adweek
Three ways that niche publishers stand out on social media, NewsWhip
Why Promoted Posts is a Win Among Millennials, Multichannel Merchant
Video
‘It’s still YouTube’: Video publishers talk about revenue potential on platform, Digiday
How to write a six-second ad, Digiday
In a Study of ‘Interruptiveness,’ Pre-Roll Comes Out on Top, eMarketer
Publishers’ candid thoughts on video: ‘Facebook is taking a cut of what used to be ours’, Digiday
Snackable Content About Snacks: Why Tastemade’s Facebook Videos Are Working, Tubular Insights
Video Scarcity Pushes Publishers To Consider Context – Not Just Reach, AdExchanger
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