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Marketing Day: Facebook now at 4M advertisers, Salesforce’s Commerce Cloud & more


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 5 Ws of the sharing economy: How social data gives marketers a competitive edge Sep 27, 2016 by John Donnelly III Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data behind the sharing economy’s explosive growth and what marketers stand to gain from it.

  2. The truth behind McDonald’s ice cream conspiracy theory and other brand myths Sep 27, 2016 by Joshua Reynolds Ever heard of ‘The Great McDonald’s Soft-Serve Ice Cream Conspiracy Theory of 2016?’ Columnist Joshua Reynolds has tips on how to weed out such tall tales about your own brand and take action.

  3. Why contextual campaigns provide value across the enterprise Sep 27, 2016 by Rebecca Lieb Columnist Rebecca Lieb explains how deeper targeting and individualized messaging can benefit marketers, organizations and consumers.

  4. Facebook’s advertiser count surpasses 4 million brands, with 20% buying video ads Sep 27, 2016 by Tim Peterson More than 20% of Facebook’s 4 million advertisers have created a video ad in the past month, and 40% have created an ad using a phone or tablet.

  5. Salesforce launches its Commerce Cloud Sep 27, 2016 by Barry Levine The newest cloud, based on the recent Demandware acquisition, positions the tech giant for handling transactions in physical stores as well as online.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 3 Ways Twitter Update Will Change the Way You Tweet, www.internetmarketingninjas.com

  2. 4 charts: The state of publisher referral traffic from LinkedIn, digiday.com

  3. 4 Pinterest Tips to Reach a Local Audience, www.socialmediaexaminer.com

  4. 4 Twitter Updates You Need to Know About, blogs.constantcontact.com

  5. 5 Facebook Ad Myths That Are Killing Your Profits, www.jeffbullas.com

  6. 5 Unique Facebook Ads Targeting Tips that Drive Serious ROI, www.verticalmeasures.com

  7. A Guide to Creating a Killer Social Media Marketing Strategy for Startups, www.blogherald.com

  8. Facebook and Twitter are exposing users to phishing attack vulnerability by opening links in new windows, qz.com

  9. Facebook Regrets Not Going Public Sooner With Video Metrics Miscalculations, www.adweek.com

  10. Facebook’s Rival to Slack, Yammer Coming Next Month, new.theinformation.com

  11. Facebook’s “not a media company,” but it decides whether Palestinian editors can publish or not, qz.com

  12. Get Registered to Vote with @Gov, www.Twitter.com

  13. How to Use Twitter Cards for Business, www.socialmediaexaminer.com

  14. Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs?, www.marketingprofs.com

  15. Making Canvas Ads Easier, www.facebook.com

  16. Twitter could take many forms, depending on new owner, www.reuters.com

  17. Twitter will now help you register to vote, answer voter questions via direct message, techcrunch.com

  18. Twitter’s Verified Accounts Application Process, www.adweek.com

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