Marketing Day: Facebook news, an eMarketer ad revenue report & DatavizVR rebrands as 3Data

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook introduces ‘store sales optimization’ and other ad improvements for retailers Mar 19, 2018 by Greg Sterling Store sales optimization, Tabs for Canvas and product categories for dynamic ads designed to help retailers sell more online and in stores.

1. Forecast: Amazon and Snapchat gain US ad revenues at Google and Facebook’s expense Mar 19, 2018 by Greg Sterling eMarketer report says Amazon will cross $2 billion in US ad revenue this year.

1. All new! B2B Marketing Automation Platforms Marketer’s Guide updated for 2018 Mar 19, 2018 by Digital Marketing Depot The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software in your business. This 48-page report is your source for the latest trends, opportunities and challenges facing the market for B2B marketing automation software tools.

1. 4 questions to launch your data-driven email strategy Mar 19, 2018 by Ryan Phelan Pondering bringing in additional data sources to enhance your email program? Contributor Ryan Phelan offers advice on getting started.

1. Facebook pilots program to help creators build advertiser relationships & drive fan engagement Mar 19, 2018 by Amy Gesenhues The site is testing new products that will allow creators to spotlight their top fans and monetize content.

1. Objection.co’s Sparky bot/service finds reasons why bad reviews should be taken down Mar 19, 2018 by Barry Levine The LA-based startup says this is the first automated service to help find violations of Terms of Service in the content of negative online reviews.

1. DatavizVR rebrands as 3Data, adds new features to its VR data visualization tool Mar 19, 2018 by Robin Kurzer The new platform provides a way to show stakeholders and C-level execs data in an immersive environment.

1. Facebook suspends Cambridge Analytica, firm that exploited its data to support Trump election effort Mar 19, 2018 by Greg Sterling Cambridge Analytica and others accused of violating terms and illegally using personal data to fuel a “culture war in the US.”

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. New report: Correlation between high-performing retailers & higher investment in consumer data Mar 19, 2018 by Robin Kurzer Salesforce and Deloitte’s report says retailers without strong data management strategies will be left behind.

1. What does artificial intelligence mean for marketing agencies? Mar 19, 2018 by Daniel Faggella It’s clear artificial intelligence will play a role in the future of marketing, but what will that role encompass? Contributor Daniel Faggella makes a few insightful predictions.

Online Marketing News From Around The Web:

1. 5 Tips for Creating Better Marketing Content, CMS Wire

2. 6 Obscure Spring Holidays to Take Advantage of in Your Email Marketing, Movable Ink Blog

3. Brand packaging needs a marketing tech stack too, who knew?, Chief Marketing Technologist

4. For Ecommerce, Better to Use Search Ads or Display?, Practical Ecommerce

5. How to Analyze Instagram Stories With Instagram Insights, Social Media Examiner

6. Key Content Marketing Metrics for the Fearless Marketer, Marketo

7. Pursuing Forensic Audits to Investigate Cambridge Analytica Claims, Facebook Newsroom

8. Retail Email Personalization: What Consumers Want, MarketingProfs

9. The Challenges of B2B Ecommerce and How to Overcome Them, Shopify

10. The next billion: Marketers are finding their way on WeChat, Digiday