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Marketing Day: Facebook Messenger updates, brands on Snapchat & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. New “Emotit for President” app measures your emotional response to Clinton, Trump, et al Apr 7, 2016 by Barry Levine Employing Affectiva’s facial recognition tech, the makers of the ooVoo multi-person video/messaging platform want to turn mobile devices into political thermometers.


  1. Report: Google/Alphabet and Verizon mulling Yahoo buyout Apr 7, 2016 by Greg Sterling A Yahoo sale is likely. The questions are: to whom and for how much?


  1. Facebook Messenger has new ways for brands to meet its 900 million users Apr 7, 2016 by Tim Peterson Facebook Messenger is adding scannable codes, specialized links and welcome notes to help brands connect with its 900 million monthly users.


  1. 4 top brands on Snapchat that are having just as much fun as their followers Apr 7, 2016 by Amy Gesenhues IHOP, Bloomingdale’s, National Geographic & Taco Bell share how they are taking advantage of the Gen Y and Millennial-centric platform.


  1. Brand bidding & PPC optimization: enforcement options (Part 6 of 8) Apr 7, 2016 by Lori Weiman In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.


  1. 3 web UX personalization tools for code haters Apr 7, 2016 by Tamar Weinberg If you think website personalization is out of reach because you don’t employ a team of developers, contributor Tamar Weinberg suggests three new tools to consider.


  1. How to map keyword strategy to B2B buyer intent Apr 7, 2016 by Derek Edmond To ensure that you’re providing content that aligns with business objectives, columnist Derek Edmond recommends basing your keyword strategy on stages of the buyer journey.


  1. Android sales make global gains, iPhone SE is slow out of the gate — Reports Apr 7, 2016 by Greg Sterling Android charges ahead, but most buyers spend less than $350 on their devices.


  1. Marketers mustn’t be afraid to click on ads Apr 7, 2016 by Rob Rasko If your response to advertising is fear and avoidance, what kind of example are you setting? Besides, columnist Rob Rasko argues, creatives are getting more engaging in response to the competitive environment.


  1. Want consumers to be more loyal? Be more social. Apr 7, 2016 by Maggie Malek Columnist Maggie Malek asserts that brands that create meaningful relationships with consumers via social channels will come out on top.



  1. Facebook puts the spotlight on Live with rare Hollywood event Apr 7, 2016 by Tim Peterson Facebook gathered top creators in Hollywood to show off Facebook Live’s latest features and discussed whether it will eventually add some for advertisers.


  1. Segment adds more data sources besides apps and sites to its hub Apr 6, 2016 by Barry Levine The company, which focuses on connecting data to analytics tools, also adds out-of-the-box business intelligence reports from partners.


Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. Your Facebook Ad Questions Answered, www.amyporterfield.com

  2. 3 tips for boosting results of Instagram ads with consumer content, www.internetretailer.com

  3. 4 Ways to Save Time With Social Media Marketing Tools, www.socialmediaexaminer.com

  4. Facebook Surveys Users on Friends’ Reactions to Their Posts, www.adweek.com

  5. Facebook’s new image-recognition technology could be a data windfall for advertisers, digiday.com

  6. Find the Best Time and Content to Post on Facebook with Facebook Insights, blogs.constantcontact.com

  7. How the Law of the Double-Peak Affects, blog.bufferapp.com

  8. Is Twitter is becoming a dark social channel?, econsultancy.com

  9. Millennials & Generation Z Rule the Focus of Social Marketing (But Should They?), www.adweek.com

  10. Reddit introduces user-blocking tool to fight harassment and trolls, techcrunch.com

  11. The Pinner Journey: Mapping The Purchase Path, www.ppchero.com

  12. The Power of Social Media, www.stepforth.com

  13. Twitter Fabric now installed on 2 billion active devices, venturebeat.com

  14. U.S. companies use social media to denounce laws seen as anti-gay, www.reuters.com

  15. You might be missing important messages on Facebook if you haven’t checked a hidden second inbox, qz.com

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