Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
5 common mistakes made by B2B paid search novices Jul 11, 2017 by Pauline Jakober Looking to incorporate paid search into your B2B marketing mix? Columnist Pauline Jakober provides some advice for starting off on the right foot.
B2B applications of AI in marketing: Two use cases that matter Jul 11, 2017 by Daniel Faggella Columnist Daniel Faggella predicts the ways artificial intelligence will shape the future of B2B and takes a look at two current examples of how AI is being used in marketing to improve processes and services.
Attend MarTech at the lowest price possible. Register now! Jul 11, 2017 by Scott Brinker The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power, possibilities and passion of the marketing technology community at MarTech October 2-4 in Boston.
On Prime Day, see how competitors are piggybacking on Amazon’s success Jul 11, 2017 by Matt McGee Amazon’s annual summer shopping event has been a boon not only for the e-commerce giant, but for online retailers in general.
Social media pages for store locations have 5x the engagement of brand pages [Report] Jul 11, 2017 by Greg Sterling On Facebook, 25x more impressions took place on local Pages.
Facebook expands test to show News Feed-like ads in Messenger globally Jul 11, 2017 by Ginny Marvin The sponsored message inventory is available by default for Facebook Traffic and Conversion campaign objectives.
News media seek to wield antitrust law in negotiations with Google, Facebook Jul 11, 2017 by Greg Sterling News Media Alliance wants to collectively bargain with the big platforms to secure more ad revenue.
Amazon Prime Day drives Prime memberships and Amazon commerce lock-in Jul 11, 2017 by Greg Sterling With 85 million members, Amazon Prime could be the most effective loyalty program ever.
Martech 2017: The four biggest trends so far this year Jul 11, 2017 by Barry Levine What’s been happening in martech in 2017? Intelligence, Transparency, The Experience and Going Beyond Computers.
3 ways for marketers to get more from their content Jul 11, 2017 by Casey Wuestefeld Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential.
8 major Google ranking signals in 2017 Jul 11, 2017 by Sponsored Content: SEO PowerSuite It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right.
Online Marketing News From Around The Web:
Analytics
Business Issues
Paying Professors: Inside Google’s Academic Influence Campaign, Wall Street Journal
Snap Slips Below IPO Price Amid Doubts Over Future Growth, Bloomberg
Content Marketing
5 Steps to a Super-Focused, Super-Successful Content Experience, Convince and Convert
A day in the life of… Head of Yahoo Storytellers content studio, Econsultancy
Content Marketing in Sports & Showbiz: It Isn’t All Fun & Games, Content Marketing Institute
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
How Refinery29 Owns its Lifestyle Video Presence, Tubular Insights
How to Improve Your Facebook Videos With Facebook Video Insights, Social Media Examiner
Is Video a Game Changer for Virtual Reality?, eMarketer
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