Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Extends Social Login Lead Over Google In Janrain’s Q1 Report With strong gains on B2B and consumer brand sites, Facebook now has a 45% share. Second-place Google fell 3 percentage points to 37%.
University Of Kentucky’s Social Team Goes Full Court Press For NCAA Final Four: “We Have All Hands On Deck” Five questions with UK Athletics Director Of Strategic Communications.
Microsoft Changes Course On Default “Do Not Track” Browser Setting The company’s browsers will no longer be set with Do Not Track auto-enabled.
Did Lord & Taylor’s Instagram Influencer Campaign Cross The Line? Fashion bloggers paid to post pictures of themselves on Instagram wearing an identical Lord & Taylor dress didn’t follow FTC guidelines that require disclosure of material relationships.
What Kim Kardashian Can Teach You About Building A Long-Term Audience Instagram, Facebook and Twitter all have their place, says columnist Jordan Kretchmer, but the real win is driving people to the content and data you control.
Will Your App Promotion Interstitial Put Your Mobile SEO At Risk? As Google’s mobile update looms, columnist Mark Munroe believes it’s time to take a look at the drawbacks of disruptive interstitials.
Why B2C Ad Metrics Are Ruining Your B2B Campaigns B2B marketers have long measured the success of their marketing campaigns with metrics like CPM and CTR, but columnist Rachel Balik suggests we need to take a new approach.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Analytics
2015: The Year of the Data Nerd, www.getelastic.com
Analytics, Big Data and … Hocus Pocus?, www.cmswire.com
Content Marketing
4 Ways Content Marketing Can Help Narrate Convincing Brand Stories, www.martechadvisor.com
8 Super-Simple Tools You Can Use to Create Better Content , contentmarketinginstitute.com
8 Ways To Help Increase The Shareability Of Your Content, www.searchenginepeople.com
Marketing Mathematics: Why Website Engagement is Where to Invest, blog.marketo.com
Quiz: Who’s Your Content Marketing Soulmate?, contently.com
Why Does Dell Employ a ‘Managing Editor’? (Hint: Content Marketing), adage.com
Why Influencer Marketing is the New Content King, www.adweek.com
Copywriting, Design & Usability
6 Myths Agencies Believe about User Testing, www.usertesting.com
Bootstrap: Design the Ideal Experience for Your Website, blog.crazyegg.com
How to Write a Press Release, www.ducttapemarketing.com
Domaining
Kevin Spacey among first .sucks buyers, domainincite.com
Startup Domain Market is Weird, dotweekly.com
You May Have To go To Auction To Get Your Brand.Sucks Domain, www.thedomains.com
E-Commerce
A globe-trotting e-retailer enjoys its biggest growth at home, www.internetretailer.com
Can Marketers Earn Back Consumers’ Trust?, www.emarketer.com
Don’t Kill Your Sales! Top 3 Shopping Cart Turnoffs, www.marketingprofs.com
E-Commerce Revenue From B-to-B to Hit $1.1 Trillion by 2020, adage.com
eBay enables Chinese merchants to sell more online by storing goods abroad, www.internetretailer.com
ebay has built a global market of sneakerheads worth more than $400 million, qz.com
Email Marketing
4 Social Contests that Help You Grow Your Email List and Reach New People, www.verticalresponse.com
How to Use Email Marketing to Build Brand Awareness, blogs.constantcontact.com
Intelliverse Email Tracker Provides Insight Into What Happens After You Click “Send”, www.martechadvisor.com
The Top 8 #AprilFools Emails, blog.movableink.com
General Internet Marketing
10 lessons from Mad Men on running an agency, econsultancy.com
Improve Your Business Immediately (Social Media Included), heidicohen.com
Pressure Pushing Down On CMOs, www.cmo.com
The Most Successful Marketing Plans Have One Thing in Common, smallbiztrends.com
MarTech
4 Tips For a Successful Customer Experience, www.martechadvisor.com
Customer Experience Is in Urgent Need of a Fix, www.cmswire.com
How Do You Make Sense of Too Much #MarTech?, www.cmswire.com
Marketing tech @ Dell: sometimes it starts with paper and pencil, venturebeat.com
The Marketing Technology Underpinnings: Growth Factors, www.martechadvisor.com
Mobile/Local Marketing
Google says it cut Android malware in half in 2014, www.theverge.com
5 Ways to Use Location Data for Better Social Listening, www.convinceandconvert.com
Are apathetic retailers killing Apple Pay in-store payments?, www.mobilecommercedaily.com
Dynamic Pricing for In App Games, recode.net
Here Are the Mobile Services Millennials Can’t Live Without, streetfightmag.com
How Much Do People Use Messaging Apps? (Hint: A Lot), www.marketingprofs.com
How to Make Connections With Increasingly Mobile Consumers, streetfightmag.com
What problems will the Apple Watch solve?, www.internetretailer.com
Social Media
6 Customer-Service Tips for Brands on Facebook, www.adweek.com
6 Tips for Creating Quick Social Media Images, simplymeasured.com
Answering Important Questions About Your Social Brand, www.compukol.com
Brace Yourselves for More Enterprise Social Network Attacks, www.cmswire.com
FINAL FOUR: Facebook Data Science Team Studies Buzz, Likes, www.adweek.com
Here is How You Can Successfully Engage with Your Social Media Connections, www.martechadvisor.com
How brands are Tweeting during #MarchMadness , www.Twitter.com
New LinkedIn Security Site: Helping Members and Businesses Better Understand our Security Practices, blog.linkedin.com
New Research: Who Follows Brands on Twitter?, simplymeasured.com
Pinterest Acquires Hike Labs, recode.net
Retailers Get Bragging Rights for Facebook Interaction, www.emarketer.com
Snapchat is a Great For Online Advertising, Here’s Why, www.searchenginejournal.com
Wall Street trader makes $2.4M — thanks to a tweet, nypost.com
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