Sep 10, 20182 min read

Marketing Day: Facebook Instant Articles, Dynamic Ads in LinkedIn, Pinterest reaches milestone &#038

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Customer Data Challenge: Improve martech efficiency and ROI with unified data Sep 10, 2018 by Digital Marketing Depot Unifying the data that resides in your martech stack is a huge challenge — one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs.
Pinterest says it has 250 million active monthly users Sep 10, 2018 by Amy Gesenhues The social media platform touts more than 750 billion pins, up 75 percent over last year.
LinkedIn brings Dynamic Ads into Campaign Manager platform Sep 10, 2018 by Amy Gesenhues Advertisers will be able to create and manage Dynamic Ad campaigns and track how they are performing using LinkedIn’s ad management tool.
Facebook advertisers can now manage where Instant Article, in-stream video ads appear Sep 10, 2018 by Amy Gesenhues Advertisers are getting a more complete view of where their ads may be placed before a campaign, as well as more thorough publisher delivery reports.

From artificial intelligence to tangible action: Executing on AI insights at scale Sep 10, 2018 by Tasso Argyros How customer data platforms let marketers take action on information gleaned through AI and machine learning.