Marketing Day: Facebook Global Guide, Spredfast Acquires Shoutlet & An Instagram Wish List

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Marin Software & SocialPro Launch 2nd Annual Biggest Social Geek Contest Grand prize winner will receive an all-expense-paid trip to SocialPro 2015 and their choice of an Apple iPad Mini, Xbox One or Sony PlayStation 4

2. Axe Continues Shift From Sex-Sells Advertising With #Selfmaker Career-Focused Video Campaign The Unilever brand’s marketing grows up, celebrating men’s confidence in business as it has previously extolled their confidence with women.

3. Global Guide: Facebook Advertising In Europe And The Americas Columnist Andrew Waber delves into new data on Facebook advertising activity in Europe and the Americas and discusses the key takeaways for marketers.

4. Social Marketing Platform Spredfast Acquires Shoutlet The social management providers are considered among the strongest in the field. Combined company will have more than 1,400 clients.

5. How Email Marketers Can Make The Most Of Gmail Postmaster Tools Google announced Postmaster Tools last month, but many email marketers aren’t fully utilizing it yet. Columnist Tom Sather explains how you can use the data it provides to overcome common deliverability issues.

6. 7 Things I Wish Instagram Would Fix, From Regramming To Allowing Links Wouldn’t a native regram feature be nice? How about the ability to add links? Easier multiple account management? An Instagram wish list.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing News Adds “Smart Labels” For Mobile, Making It Easier To Find Related Headlines

2. UPDATED: Ripoff Report De-Indexed Briefly, Now Showing Again In Google Search Results

3. Book An Appointment Right From The Search Results With Google’s Latest Test

4. How Page Views, Time On Site & Bounce Rate Predict For Changes In Quality Score And Revenue

5. 9 Facts To Improve Your Mobile Search Performance

6. Free Shipping & Price Drop Alerts In Google Shopping Ads Get Automated

7. The Key To Optimizing Non-Branded Paid Search Campaigns

8. Google To Discontinue CSV Download Scripts Support In Google Search Console

Online Marketing News From Around The Web:

Analytics

1. Do Self-Service Analytics Wreak Havoc in the Enterprise?, www.cmswire.com

2. How Loyal Are Your Customers? This Metric Has the Answer, contently.com

Blogs & Blogging

1. A Quick Guide to Measuring Your Blog’s Impact on Business, contentmarketinginstitute.com

2. Paid Blogging Tools to Stake Your Lives on, www.blogherald.com

Business Issues

1. How Google’s Networking Infrastructure Has Evolved Over The Last 10 Years, techcrunch.com

2. Snapchat Lost a Ton of Money Last Year, gawker.com

3. Yahoo Small Business To Change To Luminate From Aabaco, Search Engine Roundtable

Content Marketing

1. 5 Different Content Categories That Will Help You Increase Sales, heidicohen.com

2. How to Reach Consumers in Their ‘Content Cocoons’, adage.com

3. Memories Of A Content Marketing Guru, www.searchenginepeople.com

4. Six Effective Ways to Clear ‘Content Block’, www.marketingprofs.com

Conversion Optimization

1. 10 Reasons Your Latest CRO Campaign Failed (And What to Do About It), blog.kissmetrics.com

2. 5 Real-Life Landing Page Split Test Ideas, www.wordstream.com

Copywriting, Design & Usability

1. 4 Steps to Build an Awesome UX Team, www.usertesting.com

2. How Parallax Effect can Help Your WordPress Site, www.searchenginejournal.com

3. Metadata Helps You Create Better Customer Experiences, www.marketingprofs.com

Domaining

1. Who needs .com? Domains like .vegas, .pr, .nyc are trending, www.washingtonpost.com

E-Commerce

1. 30 Must-Use Methods for Killing Shopping Cart Abandonment, blog.kissmetrics.com

2. 5 Awesome Tools To Skyrocket Ecommerce Conversions, blog.crazyegg.com

3. 6 things to know about retargeting mobile shoppers, www.internetretailer.com

4. 9 Things Your Online Store Should Have, www.verticalresponse.com

5. Amazon has a big selection, but does it have the products consumers want?, www.internetretailer.com

6. Do Shoppers Prefer Native Apps or Mobile Websites?, www.getelastic.com

7. PayPal acquires mobile commerce platform Modest, run by Obama’s former campaign CTO, venturebeat.com

8. Taking A Cut; Alibaba Needs Big Brands, adexchanger.com

Email Marketing

1. #MarketersUnite: Join the Fight Against Email Fraud, blog.returnpath.com

2. How to Brand Your Emails So that You Look Like a Pro in the Inbox, blogs.constantcontact.com

General Internet Marketing

1. 10 Questions to Ask Before Going All Digital, mengonline.com

2. 5 essential marketing lessons from classic 80s movies, myemma.com

3. Adweek Announces the Winners of Its 2015 Brand Genius Awards, www.adweek.com

4. How to Balance Ethics and Reality in Influencer Marketing, www.convinceandconvert.com

5. Tie Together the Marketing Landscape Pieces, www.cmswire.com

Internet Marketing Industry

1. Android Dominates Usage; Mobile Video Advertising Is Fastest-Growing Format in APAC Region, www.marketwired.com

2. Introducing Instant from loop88, blog.loop88.com

3. Kahuna Secures $45 Million to Accelerate Growth in “Communication Automation”, www.businesswire.com

4. Pixability announces Lee Sparaga as Vice President of Sales, www.pixability.com

5. PocketMath’s Powerful, Self-Serve Mobile Advertising Platform Makes Advertising Easy for Small to Medium Businesses (SMBs), Market Wired

Mobile/Local Marketing

1. Are marketers squandering the beacon opportunity with too many offers?, www.mobilecommercedaily.com

2. Bringing Mobile Content Management to the Field, www.cmswire.com

3. Here’s Samsung’s Answer To The Apple Watch, techcrunch.com

4. Mobile Messaging and Social Media 2015, www.pewinternet.org

5. Mobile to Be Big Sales Driver for Holiday Shopping 2015, www.emarketer.com

6. Report: Android Leads Market Share of Impressions in APAC Region, www.adweek.com

7. The profit potential of hyperlocal ads, www.internetretailer.com

8. United States of Emoji: SwiftKey tells you the most popular emoji where you are, thenextweb.com

Reputation Management

1. How Marketers Can Protect Their Organization’s Reputation During a Data Breach, www.adweek.com

Social Media

1. Help on Social: Answer Questions About Google, Google Operating System

2. 6 Google+ Features to Promote Your Business, www.socialmediaexaminer.com

3. Best Practices for the New Age of Social Advertising, www.socialmediaexplorer.com

4. Could Twitter Become the Next Great Customer Service Platform?, www.adweek.com

5. Facebook Wants to Make Mobile Event Planning Easier via Event Cover Art Themes, www.adweek.com

6. Five truths and misconceptions about social media in China, econsultancy.com

7. How Do You Get Your Message Heard Amid Social Media Noise?, smallbiztrends.com

8. How to Read the Room on Social Media, www.wsj.com

9. Introducing LinkedIn Lookup: Easily Find, Learn About, and Contact Your Coworkers, blog.linkedin.com

10. Is Facebook’s New Click To Call Option Right For My Business?, 3qdigital.com

11. Memes Only Social Media Marketers Will Understand, simplymeasured.com

12. Twitter Buy Button for Immediate Sales Conversion, www.searchenginejournal.com

13. You’ll Think This B2B Instagram Ad Is Awful, but Then You’ll Realize It’s Genius, contently.com

Video

1. Do You Know What You’re Doing With Social Video?, simplymeasured.com

2. Facebook’s top videos are by ‘aggregators,’ which is a problem, digiday.com

3. Google Is Opening A YouTube Production Studio In Mumbai, India, techcrunch.com

4. How This Agency’s Completely Blank 4-Minute YouTube Video Got 100,000 Views, www.adweek.com

5. How Twitter Autoplay Ads Are Giving Sony’s New Horror Film a Big Buzz Lift, www.adweek.com

6. Most Popular YouTube Channels, www.reelseo.com

7. Native Videos Beat Out Every Other Video Format on Twitter, www.socialbakers.com

8. User-Generated Video Helps Make The Sale For This Seasonal Summer Retailer, adexchanger.com