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Marketing Day: Facebook Gets GIFs, CMOs Weigh In On Video Metrics & U.S. E-Commerce Report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Facebook Is Finally Displaying GIFs, But Pages Are Still Shut Out Facebook joins the other major social networks in supporting animated GIFs.

  2. Do Video Views Matter? CMOs Weigh In On The Video Marketing Metrics That Count AARP, Tough Mudder, Wix.com and Porch.com share their methods for measuring video advertising success.

  3. U.S. E-commerce Retail Sales Hit $261B In 2013, Annual Census Data Shows Sales topped $261 billion in 2013 and accounted for larger percentage of total sales than in 2012.

  4. 5 Research-Based Findings Show Content Marketing Beats Native Advertising Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings.

  5. An Apple Pay Clone, Google’s Android Pay Will Accelerate The Market Google Wallet failed; Android Pay will likely succeed. Like the initial versions of Android itself, Android Pay appears to be a near clone of Apple Pay.

  6. Mobile Emoji App Helps Abused Kids Express Themselves A non-profit helping troubled kids uses a keyboard app to encourage honest communication.

  7. Take The Wheel: 5 Ways To Drive Buyer Behavior With User-Generated Content If you want an engaged audience, user-generated content is key. Columnist Jordan Kretchmer explains why UCG makes a big impact on buying decisions.

  8. Google’s Horowitz: “No, Google Plus Is Not Dead.” “In fact, it’s got more signs of life than it’s had in some time,” says Google’s vice president of photos, streams and sharing.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

MarTech

Mobile/Local Marketing

Social Media

  1. 3 Social Media Branding Problems and How to Solve Them, www.martechadvisor.com

  2. 3 Ways Facebook Instant Articles Will Be Big For Brands, contently.com

  3. Come meet the Pinterest ambassadors!, blog.pinterest.com

  4. Customer Support on Social Media is No Longer Optional, www.convinceandconvert.com

  5. How Images Make Social Content More Shareable, contently.com

  6. Instagram’s Creative Mastermind Gives This Advice on How to Shoot a Carousel Ad, www.adweek.com

  7. Is Snapchat’s Growth at Facebook’s Expense?, www.socialmediatoday.com

  8. Snapchat is reportedly raising $650 million at a $16 billion valuation, www.businessinsider.com

  9. Studies Find More SMBs Want to Manage Their Own Social Media, streetfightmag.com

  10. The Science of Brands on Instagram, blog.kissmetrics.com

  11. Third-party Twitter apps will display quoted tweets properly soon, www.engadget.com

  12. Tools To Find The Perfect Social Media Content, www.searchenginepeople.com

  13. Twitter Marketing: How Smart Marketers Are Succeeding, www.socialmediaexaminer.com

  14. Why the Social Platforms Should Not Kill Their Golden Goose, www.adweek.com

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