Marketing Day: Facebook fined, SMX Advanced recap, blockchain consortium & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. You’ll love what the MarTech agenda has to offer Jul 12, 2018 by Marketing Land Come join the community of marketing leaders who are harnessing the marketing, technology and management trinity to drive digital transformation and achieve results. At MarTech®, you’ll get 55+ sessions, presentations and keynotes featuring more than 30 experts, product demos from dozens of vendors, structured and unstructured networking and much more.

2. Twitter testing Promoted Trend Spotlight ads that give brands space atop the Explore tab Jul 12, 2018 by Amy Gesenhues Disney is the first advertiser to launch a campaign using the new ad unit.

3. Where will Facebook’s growth come from? Instagram Jul 12, 2018 by Brian Handly Contributor Brian Handly shares research that reveals the surprising sophistication SMBs are employing in their advertising on Instagram.

4. YouTube’s Copyright Match Tool finds videos uploaded without the creator’s permission Jul 12, 2018 by Amy Gesenhues The first batch of creators to get access to the new tool will be limited to channels with more than 100,000 subscribers.

5. IBM, Mediaocean announce blockchain consortium to tackle what’s wrong with ad tech Jul 12, 2018 by Barry Levine The effort, expected to launch by the end of this year, will track transactions on real-time programmatic platforms.

6. Facebook receives $664,000 UK privacy fine, which could have been $1.9B under GDPR Jul 12, 2018 by Greg Sterling A US FTC investigation could also bring billions more in potential penalties.

7. Twitter is removing locked accounts from follower counts Jul 11, 2018 by Amy Gesenhues The company says most users will see a slight change in follower numbers, but users with a large number of followers may see a more significant drop.

8. SMX Advanced 2018 Session Recap: Maximizing the Impact of Online Video Ads Jul 11, 2018 by Joe Martinez Thinking about adding video advertising to your marketing mix? Contributor Joe Martinez shares the video marketing tips he picked up from the Online Video Ads session at SMX Advanced.

9. Facebook to begin testing new ‘Highlights’ feature that lets users save Stories Jul 11, 2018 by Amy Gesenhues Facebook’s Stories Highlights will display as a horizontal scroll bar on a user’s profile.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. TrustArc Survey: Most US, EU companies will comply with GDPR by year’s end Jul 12, 2018 by Barry Levine The key motivator is not the fear of fines or lawsuits, but meeting customer expectations.

2. Advanced TV: The final piece of the programmatic puzzle Jul 12, 2018 by Chuck Moran As brands and agencies evolve their corporate structure to adapt to developments in martech, contributor Chuck Moran argues they must factor programmatic TV into their calculations.

3. Simpli.fi’s ‘addressable geo-fencing’ enables individual household targeting but at scale Jul 12, 2018 by Greg Sterling A kind of ‘Facebook Custom Audiences for the real world,’ the approach uses plat lines and GPS data for greater location precision.

Online Marketing News From Around The Web:

1. How to Discover Irresistible Content Ideas Using Reddit, Buffer

2. 8 Quick Facebook Dynamic Product Ad Optimization Tips for Better Success, Business2Community

3. A power play: Facebook’s Cambridge Analytica cleanup sweeps up marketing tech, Digiday

4. Facebook 2018 Diversity Report: Reflecting on Our Journey, Facebook Newsroom

5. How do we know if content marketing works?, KickPoint

6. Integrating 4 Critical Tactics for Digital Marketing Success, Marketing Insider Group

7. Most popular social networks worldwide 2018, Smartinsights