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Marketing Day: Facebook Fights Video Piracy, Smartphone Report & Account-Based Marketing

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. Facebook Passes Milestone: 1 Billion Users In A Day CEO Mark Zuckerberg reports that the social network was used by more than 1 billion people on Monday.

  2. Facebook Signals That It Will Start Cracking Down On Video Piracy Responding to criticism of rampant “freebooting,” the social network says it’s testing a new system to improve its video matching technology and create a stronger barrier against pirates.

  3. Wistia Video Marketing Platform Launches Enterprise Plan For Large-Scale Businesses Starting at $300 a month, the new plan offers video analytics, unlimited hosting and integration with HubSpot, Marketo and Pardot.

  4. Google Debuts New In-App Interstitial Designs For App Install And Text Ads The new designs are available on AdMob via AdWords and DoubleClick Ad Exchange.

  5. IDC: Smartphone Growth Slows, Apple Watch Now #2 Wearable After Fitbit China’s stock market crash has inserted fear and doubt into the global economy over the past week. A faltering Chinese market could also have a major impact on hardware device sales, especially smartphones.

  6. Burger King’s Call For A One-Day Truce With McDonald’s Is Rebuffed McDonald’s is losing the social media burger war after declining Burger King’s McWhopper olive branch.

  7. BuzzFeed Strikes First Global Agency Deal With WPP’s GroupM The non-exclusive partnership will give WPP agencies access to data, creative teams and preferential media pricing.

  8. Just Having A Mobile-Friendly Site Isn’t Enough To Ensure It Shows In Search If you think having a mobile-friendly site is all you need for mobile SEO, think again. Columnist Bryson Meunier explains how businesses can go beyond just being mobile-friendly.

  9. Account-Based Marketing: Back To Basics Worried that your advertising isn’t working or that your website is weak? Then it’s time to start using account-based marketing, advises columnist Peter Isaacson. He lays out three key components to get you started with ABM.

  10. Twitter B2B Top-Dog Targeting: Thursday’s Psychographic Hot House Ever had a product or service to promote to the C-Suite within a large corporation and wish you could reach the CEO, CFO, CMO or all of the above?

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Reputation Management

Social Media

  1. 4 of the Biggest Changes to Facebook Ads in 2015, www.komarketingassociates.com

  2. 8 Ways to Use Google+ Hangouts for Your Business, www.socialmediaexaminer.com

  3. A Daily, Weekly, Monthly Social Media Checklist, blog.bufferapp.com

  4. Facebook and Google Want You to Do More With Those Photos, blogs.wsj.com

  5. Facebook Might Drive More Traffic than Google: Should You Care?, simplymeasured.com

  6. Five seriously creative Snapchat campaigns and their results, econsultancy.com

  7. Getting Your Fans and Followers to Share Visual Content, www.compukol.com

  8. How To Change A Twitter Handle, www.hiregun.co

  9. Insta-Ads: Facebook Brings Instagram Ads to Life, www.searchinfluence.com

  10. Is Instagram About to Become the Traffic-Driving Platform of CMOs’ Dreams?, contently.com

  11. LinkedIn Pulse: 9 Lessons & Changes in LinkedIn Publishing, www.smallbusinessideasblog.com

  12. LinkedIn Sending Out “Connections in the News” Emails?, www.adweek.com

  13. You can now post full-size landscape and portrait photos on Instagram, www.theverge.com

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