Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook cracking down on ads with clickbait headlines, sensationalized language Oct 17, 2018 by Amy Gesenhues The company says any ads containing engagement bait, sensationalized language or headlines that withhold information will be penalized.
Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers Oct 17, 2018 by Robin Kurzer A new study from Nanigans shows that most retailers plan to spend 25% of their yearly digital ad budgets this holiday season.
Pinterest updates Ads Manager, rolls out Product Pins features ahead of holiday shopping Oct 17, 2018 by Amy Gesenhues The social media platform says it has completely rebuilt its Product Pins system, adding up-to-date pricing and stock information.
How will Google’s new Android app licensing rules in Europe impact Chrome and search? Oct 17, 2018 by Greg Sterling The company is unlikely to see any loss of mobile search share as a result of complying with Europe’s antitrust decision.
Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.
Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform Oct 16, 2018 by Robin Kurzer The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm Oct 17, 2018 by Barry Levine The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.
Fullscreen offers marketers another YouTube brand safety tool Oct 17, 2018 by Barry Levine With an analysis of screengrabs from each scene, plus audio and metadata, the influencer-oriented ad firm is providing marketers with another option for clean video inventory on the world’s biggest video platform.
Online Marketing News From Around The Web:
Building an Ecommerce Business, Part 4: Copywriting Matters, Practical Ecommerce
Enabling further research of information operations on Twitter, Twitter
Graphic Design in the Modern World: What Marketers Need to Know, Marketo
Politics on Reddit, Reddit Blog
The Pros & Cons Of Long-Term Vs. One-Off Influencer Partnerships, MediaKix
Three most common mistakes to avoid with digital transformation projects, Get Elastic
Where Testing Fits in Your Omnichannel Experiences, CMS Wire
Comentarios