May 17, 20174 min read

Marketing Day: Facebook fights clickbait, Google I/O roundup & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Progressive profiling: Why it’s a win for you and your customers May 17, 2017 by Ryan Phelan Contributor Ryan Phelan explains the benefits of progressive profiling and walks you through the steps you should take when implementing your profiling program.
Facebook now pinpoints individual posts to keep clickbait out of the News Feed May 17, 2017 by Tim Peterson By evaluating individual posts, Facebook can better isolate and eliminate the occasional clickbait from the average publisher.
Google I/O Roundup: Search-by-picture Google Lens & other Google Assistant features announced May 17, 2017 by Danny Sullivan The ability to search-by-picture or translate-by-picture gives Google Assistant a powerful advantage against other digital assistants.
FAQ: Everything Facebook has admitted about its measurement errors May 17, 2017 by Tim Peterson We’ve made a list because Facebook has had to check its math more than twice.
How to market your brand using interactive native content – part 2 May 17, 2017 by Jane Loring In part 2 of a series exploring interactive native content, contributor Jane Loring takes a look at how native storytelling can help you target the right audience and promote growth.
The podcast option: How audio content can help build a B2B business May 17, 2017 by Megan Hannay Thinking about podcasting as a B2B content strategy? Columnist Megan Hannay lays out the benefits and drawbacks of podcasting, and the time and equipment that you’ll need.
Google Analytics is making it easier to see users across AMP and non-Amp pages May 17, 2017 by Ginny Marvin AMP publishers will see some metric adjustments as the change rolls out.
E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales May 17, 2017 by Amy Gesenhues According to the US Census Bureau’s latest report, e-commerce sales saw a 14.7% year-over-year increase compared to the first quarter of 2016.
Google holds onto its trademark as federal court rules it has not become generic May 17, 2017 by Greg Sterling Usage of “google” as a verb does not automatically invalidate its legal protection.
Brainshark partners with another sales content partner, Seismic May 17, 2017 by Barry Levine Following an integration with Highspot several months ago, this new Brainshark combo also merges sales training/coaching with sales content management.
Amazon says push notifications are coming soon to Alexa-enabled devices May 17, 2017 by Matt McGee The opt-in-only alerts will be tested in select skills before Amazon opens the feature to all developers.
[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data May 16, 2017 by Digital Marketing Depot Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes.