Apr 12, 20165 min read

Marketing Day: Facebook F8 news, Amazon search & Google Voice Access

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook brings its Instapaper-like Save button to wider web Apr 12, 2016 by Tim Peterson Facebook is rolling out its Instapaper-like bookmarking tool, Save, to the wider web, the company announced at its F8 developer conference on Tuesday.
Social advertising? Earned/owned social? Get the latest tactics at SocialPro. Apr 12, 2016 by Marketing Land We hear from three kinds of social media marketers: social media paid advertising specialists; organic (earned/owned) social specialists; those responsible for both. Marketing Land’s SocialPro is for you, regardless which description best fits you.
Facebook’s Messenger Platform launched, allows businesses to build bots Apr 12, 2016 by Danny Sullivan Released in beta, Messenger Platform allows businesses to build bots that can interact with customers or even handle purchases.
Forrester Consulting study confirms that best-of-breed marketing stacks are “thriving” Apr 12, 2016 by Barry Levine Study, commissioned by DMP Krux, also puts DMPs at the center of any media-buying technology stack, whether mix-and-match or a full solution.
Don’t trust Google to structure your local data Apr 12, 2016 by Andrew Shotland As Google increasingly incorporates direct answers and other types of featured snippets into search results pages, columnist Andrew Shotland points out that businesses may want to get smarter about marking up their pages.
The evolution of SEO Apr 12, 2016 by Winston Burton Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?
Nielsen launches Marketing Cloud with eXelate infrastructure Apr 12, 2016 by Barry Levine Four core applications are available through the Cloud at launch, with more coming.
Sci-fi film and video game studios find the way into the mainstream via social media Apr 12, 2016 by John Donnelly III How can film and video game studios cater to their audiences? Columnist John Donnelly III shares how social media insights can deepen your understanding of your audience and their preferences.
The road map to personalization Apr 12, 2016 by Jose Cebrian Personalization can be time-consuming and complex, but it’s critical to a successful email program. Columnist Jose Cebrian helps you streamline the process by breaking it down into a series of steps.
Sales rank & fulfillment play a major role in Amazon search visibility Apr 12, 2016 by Greg Finn Much like Newton’s First Law, a new study from Ripen eCommerce shows that products that sell better, tend to have better visibility in Amazon’s search results.
Google Voice Access beta enlarges role for voice, conversational device interaction Apr 11, 2016 by Greg Sterling Accessibility technology suggests the Star Trek future will be here soon.
Twitter Awards to recognize innovative ad campaigns Apr 11, 2016 by Tamar Weinberg For its 10th anniversary, the Twitter Awards is giving brands, agencies and partners the ability to showcase their best #GoLive campaigns on the platform, with prizes and appreciation for top scorers.