Apr 27, 20165 min read

Marketing Day: Facebook e-commerce trends, Cranberry.FM & Twitter earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Musical chairs: where do beacons fit in the retail sensor landscape? Apr 27, 2016 by Florent Peyre As more retailers adopt beacon technology, columnist Florent Peyre believes it’s only a matter of time before it becomes ubiquitous. How will you incorporate this new tech into your marketing strategy?
4 key Facebook trends e-commerce advertisers need to know in 2016 Apr 27, 2016 by Andrew Waber Columnist Andrew Waber dives into advertising activity on Facebook and uncovers several trends to help you plan ahead and improve performance.
Oracle’s Marketing Cloud adds account-based marketing and boosts AddThis interest targeting Apr 27, 2016 by Barry Levine New capabilities build on what the company sees as its biggest competitive asset: data.
Sharpen your SEO, SEM and social media marketing skills with an SMX Advanced workshop Apr 27, 2016 by Marketing Land SMX Advanced offers you several digital marketing “master class” workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas!
From the Editor’s Desk: Why we’re becoming believers in Facebook Live Apr 27, 2016 by Matt McGee In this month’s column, Editor-In-Chief Matt McGee offers more anecdotal evidence that Facebook is going to own the world of live video.
14 times Facebook has tried to be Snapchat Apr 27, 2016 by Tim Peterson Facebook may not have been able to buy Snapchat, but that hasn’t stopped the social network from co-opting many of the messaging app’s features.
About.com takes new direction with launch of standalone health website Verywell.com Apr 27, 2016 by Amy Gesenhues In addition to a content team made up of 120 health experts, About.com has hired Dr. David Katz as its first senior medical advisor.
How to win on Amazon: Tips for successful keyword strategies Apr 27, 2016 by Benjamin Spiegel Looking to step up your Amazon strategy? Columnist Benjamin Spiegel offers some effective keyphrase techniques to help you to optimize product pages and grow results.
WebmasterRadio.FM acquired by Cranberry & relaunches as Cranberry.FM Apr 27, 2016 by Amy Gesenhues While no financial terms of the deal were released, Cranberry says WebmasterRadio’s founders and production team will stay on board.
Hit more content marketing home runs with these 4 lessons from 300+ campaigns Apr 27, 2016 by Kerry Jones Columnist Kerry Jones looks at three years of data to uncover characteristics of winning content and discusses what marketers can learn.
Twitter misses revenue estimates as brand advertising biz weakens Apr 26, 2016 by Tim Peterson After years of audience growth struggles, Twitter’s ad business is now having a hard time, particularly with brand advertisers.
Apple posts revenue miss of $50.6 billion but sells more iPhones than expected Apr 26, 2016 by Greg Sterling The company sold 51.2 million iPhones for a total of $32.8 billion in revenue.
Predictive lead scorer 6sense launches SearchSense to reveal which companies are conducting specific B2B searches Apr 26, 2016 by Barry Levine It’s not new intent data for 6sense, but it’s now being made available earlier in the process to clients.