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Writer's pictureFahad H
Jan 26, 20155 min read

Marketing Day: Facebook Drives 25% Of All Referral Traffic, Digital Marketing’s Secret Sauce &

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

NFL, Google announce deal to show NFL videos in Google search results and on the NFL’s new, official YouTube channel.

Tracking IDs regenerate even after a user opts out of advertising tracking and deletes cookies.

Activision enlists a comedian to play a hilarious combo of Rambo, MacGyver and Seth Rogan.

Early Bird rates for Search Marketing Expo – SMX West expire this Friday. Register now and get three days of exceptional content and invaluable industry connections for only $1595. Think SEO is dead? We’ll show you how dead wrong you are with over 20 SEO focused sessions that will help you maximize traffic from your […]

There’s a pending class-action lawsuit that exploits a strange federal copyright loophole to target Google, Apple, Sony and others. As reported late last week by The Hollywood Reporter, at stake in this case is the digital availability of popular music recorded before 1972. That includes all the big-name ’60s bands which are a staple of today’s current rotation. […]

Columnist James Green notes that the growth of digital media has given brands the perfect opportunity to capitalize on the Super Bowl — without spending the big bucks on TV.

Shareaholic report shows Facebook with a 10% increase in share of visits in Q4; Social media continues to drive more referrals than organic search.

Transparency and training are the keys to digital marketing client success, contends contributor Travis Wright.

If you think “email marketing” only involves subscribers and existing customers, let contributor Daniel Faggella open your eyes to another possibility.

Ad expert Anita Newton shares how brands can take advantage of the Super Bowl without dropping $4.5M on a halftime spot.

Marketers that are really into promoting their Google+ content now have a few more tactics in their advertising arsenal.

The Super Bowl Dad-love continues as Nissan teases its TV ad with custom videos by web celebs.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

  1. 3 Content Marketing Practices You Should Be Following, www.impactbnd.com

  2. 3 Ways to Ignite Your Content in 2015, relevance.com

  3. 7 Content Marketing Tools to Improve Your Productivity, contentmarketinginstitute.com

  4. A look inside Fender’s rock’n’roll content strategy, econsultancy.com

  5. Does Posting More Content Lead to More Engagement?, www.marketingprofs.com

  6. Don’t Let Your Secret Sauce Kill Your Content Marketing, www.convinceandconvert.com

  7. Facebook and Twitter’s Native Video Plans Are About to Transform Content Marketing in a Big Way, contently.com

  8. How to Build an Amazing Content Marketing Machine for Half a Million Bucks, contently.com

  9. How to Create Influential Content With Social Media, www.socialmediaexaminer.com

  10. How to Make Sure Your Website Content is Unique, upcity.com

  11. How to Use Seed Content to Build Relationships with Influencers, contentmarketinginstitute.com

  12. The Genius of Delivering Content via Web Push Notifications, relevance.com

  13. The Quick Guide To Content Promotion For Beginners, smallbiztrends.com

  14. The Risks of Content Marketing, www.searchenginejournal.com

  15. Why You Need a Content Promotion Budget, www.searchenginepeople.com

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

  1. 15 Mind-Blowing Stats About Mobile Measurement, www.cmo.com

  2. 4 Questions to Ask When Optimizing Your Site for Mobile, uxmag.com

  3. How mobile helped Starbucks boost foot traffic by 2%, www.mobilecommercedaily.com

  4. In APAC, Mobile Consumers Are Very Different – From Each Other, adexchanger.com

  5. Leverage your app rating and “free” status in your next “Promote Your App” campaign!, advertising.microsoft.com

  6. Local Marketing a Rising Priority for National Brands, streetfightmag.com

  7. Sheriffs pressure Google to disable Waze feature that warns when police are near, saying it endangers officers, hosted.ap.org

  8. Smaller SMBs Show Distinctive Behaviors in Latest Local Commerce Monitor Survey, blog.biakelsey.com

  9. The Reason To Be Cheerful About HoloLens, techcrunch.com

  10. Trivia Crack Dominates App Store Charts, techcrunch.com

  11. Why It’s Like 1995 on the Mobile Web Right Now, www.getelastic.com

Social Media

  1. 10 Ideas To Get You Integrating Your Offline Marketing With Social Media, www.socialbro.com

  2. 15 Ways to Optimize Your Facebook Ads, www.socialmediaexaminer.com

  3. 5 Questions to Determine if You’re Winning on Twitter, www.adweek.com

  4. 5 Reasons Social Media May be Totally Screwing Up Your Content Marketing, www.thesaleslion.com

  5. Average User has 5.54 Social Media Accounts, Says Study, www.adweek.com

  6. Brands Disappointed Fans in Q4 with Poor Social Customer Care, www.socialbakers.com

  7. Certain Words Trigger Facebook Prompts to Page Admins, Urging Them to Create Ads, www.adweek.com

  8. Do You Know What Your Audience Is Doing On Social Media?, heidicohen.com

  9. Facebook Is Testing A Simple App For Low-End Android Phones, techcrunch.com

  10. How to Promote a Podcast with Facebook Ads, www.jonloomer.com

  11. In One Chart, the Story of How Facebook Came to Take Over the Media and Marketing Worlds, contently.com

  12. Let’s Get Down To Business: 6 Twitter Metrics You Must Measure In 2015, www.socialbro.com

  13. Reach Niche Audiences with Overlap Targeting for Facebook Ads, blog.adstage.io

  14. Report Shows Social Channel Effectiveness, www.socialmediaexplorer.com

  15. The BBC’s new tool pairs your life to global news events using Facebook data, qz.com

  16. There’s A Big Difference Between Using Facebook “At Work” And “For Work”, techcrunch.com

  17. Top B2B Instagram Feeds You Should Follow Today, blog.visual.ly

  18. Tumblr pairs its star contributors with advertisers, www.internetretailer.com

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