Jun 12, 20146 min read

Marketing Day: Facebook Domain Insights, Google+ Page Insights & Facebook Ad Targeting Changes

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer Search engine optimization has grown far beyond keyword placement and links, and social media is now a vital part of the mix. With limited resources, social can be difficult to pull off correctly, so the panelists in the session 25 Social Media Ideas For The Advanced Search Marketer were tasked with sharing actionable tips to […]
Facebook Updates Domain Insights To Roll Up Subdomain Traffic With Its Parents If you manage a site with multiple subdomains, tracking Facebook referral traffic will soon be simpler. Facebook is changing how it records data on its Domain Insights dashboard to count clicks on subdomains as part of the total for parent domains. From the Facebook Developers blog post: For example, suppose a person clicks on a […]
Enterprise Social Media Management Software 2014: A Marketer’s Guide – Now Updated Trying to manage social media within an enterprise organization? If so, you’re probably using some sort of software tool to help automate the process. As large organizations continue to embrace social media, it’s virtually impossible to be effective without using some sort of software platform to manage and analyze your efforts. The choices of software […]
First Look: Insights For Google+ Finally Tells Page Managers How Their Page Is Performing In the beginning there were Ripples, Google’s surprisingly rudimentary display of the spread of Google+ posts. And that’s about it. Google+ didn’t provide page managers with much useful information about how their page was performing, and that was one the major impediments to using the platform as an effective marketing tool. That changed yesterday with […]
Report: Climbing To 48%, Mobile Email Open Rates Nearly Overtake Desktop in 2013 After evaluating mobile activity for permission-based email marketing campaigns during 2013, digital marketing provider Knotice claims the number of emails opened on mobile devices reached 48 percent by the end of last year. Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a […]
AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta Today, retargeting platform AdRoll announced the full roll-out of its solution to execute cross-device retargeting campaigns in Facebook apps. Introduced in beta in February, the self-serve solution allows advertisers to retarget desktop visitors in Facebook’s iOS and Android apps on smartphones and tablets to help re-engage past site visitors on their mobile devices. The solution […]
Tabasco Responds To #notaste Tweets With Witty #addtaste Tweets In a brilliant leveraging of a very popular hashtag, BBDO Belgium, on behalf of its client Tabasco, launched a Twitter campaign that monitored and responded to tweets which used the hashtag #notaste. For every #notaste tweet Tabasco replied with a creative tweet that included the hashtag #addtaste. For example, one tweet from @abbiebooboo read, “I […]
Facebook Will Soon Leverage Your Non-Facebook Web & Mobile Activity In Advertiser Targeting Facebook Ads are about to become a much more lucrative commodity to marketers. Today’s Ads changes not only helped users understand why they were seeing ads, but will also allow Advertisers to target users who’ve taken desktop and mobile actions off of Facebook itself. This means that a user who has searched for running […]
Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent This morning, the IAB released topline digital ad revenues for Q1 2014 in the U.S .market. The trade group said that revenue hit $11.6 billion, representing 19 percent growth over last year’s $9.8 billion in Q1. (The press release reflects $9.6 billion but the full year 2013 report says $9.8 billion). The IAB did not […]
How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead Simply Measured has a built-in — and somewhat meta — social media marketing advantage; it’s selling social media analytics and measurement services to social media professionals … and using social media to do it. But a captive audience is no guarantee of success. In fact, you could imagine savvy digital pros rolling their eyes as […]
5 Essential Thought Leadership Skills For Content Marketing Success There are a ton of people doing content marketing right now, but most of them aren’t thought leaders. Thought leaders aren’t just bloggers, or even the people speaking at conferences. Thought leaders are the people who drive conversations, influence others and shape perceptions in any given industry. Thought leadership means you create the news rather than […]
Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think In this column, I will make a case that Facebook’s reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook’s throttling of reach is indeed an attempt to make more money, it’s not in the way you think. But to get there, we must […]
Why Native Advertising Matters And What You Should Do About It Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning point in the evolution of digital advertising, mirroring similar historical shifts in the maturation of print and television advertising. Smart marketers, publishers, and agencies are moving aggressively to adjust their core strategies to reflect […]
Facebook Pulls Back The Targeting Curtain & Gives Users More Control Over The Ads They See Ever wonder why you keep getting that workout ad on Facebook? Want to hide everything from that manufacturer? Today, Facebook has announced a new policy and feature that will give users clarity (and choices) on the messages that they view. Advertisers have flocked to Facebook Ads due to the massive amount of targeting options offered. […]
RadiumOne Adds WhatsApp To Its Po.st Social Share Button Options This might be the start of a trend. RadiumOne this week announced that it has added share-to-WhatsApp button to its Po.st suite of social media share button options. RadiumOne said it was the first; it won’t be the last. WhatsApp, in the process of being acquired by Facebook for $19 billion, has too big a […]
Facebook Redesigns Embedded Posts To Boost Photo And Video Display Moving to make its content look better and appear faster on third-party sites, Facebook has made adjustments to its embedded post feature. Embedded posts will load up to twice as fast, Facebook announced in a blog post today, and posts that include photos and videos will display the visual elements above the textual descriptions (the […]