Marketing Day: Facebook crisis, Google GDPR & measuring ROI

Fahad H
Mar 26, 2018
3 min read

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Forecast: Digital advertising pulling away from TV on global basis Mar 26, 2018 by Greg Sterling

By 2020, digital advertising to command 44.6 percent of total ad revenue.

For all the procrastinators, here’s some GDPR triage Mar 26, 2018 by Barry Levine

If you’ve been slow to comply with the EU’s personal data requirements — or if you don’t know where to begin — here are a few suggestions.

Google’s steps toward GDPR surrounded by questions Mar 26, 2018 by Barry Levine

The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control.

After a week of crisis and mea culpas from Facebook, assessing the threats and exposure Mar 26, 2018 by Greg Sterling

There are five threats, some more real than others.

Tips for measuring marketing impact to prove ROI Mar 26, 2018 by Kristie Colby

Contributor Kristie Colby explains how to align your systems so that you can track prospects’ interactions all the way to the sale and beyond.

All About the GDPR Mar 26, 2018 by Sponsored Content: CallTrackingMetrics

While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]

Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected Mar 23, 2018 by Ginny Marvin

Researchers were able to infer attributes of individuals using the tools.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

MarTech salary survey results — See how yours compares Mar 26, 2018 by Digital Marketing Depot

MarTech Today and Chiefmartec.com surveyed over 800 readers to gather salary data and assess the roles and responsibilities of marketing technology professionals. For the analysis, we filtered it down to only the 432 who identified their role as marketing technology, marketing operations or a combination of the two. We were looking for answers to the […]

MarTech Today: Google’s steps toward GDPR, the value of marketing operations & using nofollow on your site Mar 26, 2018 by Barry Levine

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Google’s steps toward GDPR surrounded by questions Mar 23, 2018 by Barry Levine The tech giant wants publishers to get and manage user consent, which apparently Google wants to co-control. For […]