Fahad H
- Mar 28, 2017
- 4 min read

Marketing Day: Facebook copies Snapchat again, Twitter pre-roll ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Attend SMX Advanced for SEO & SEM tactics that work. Rates increase next week! Mar 28, 2017 by Marketing Land For the past 10 years, search marketers have purchased every available seat for SMX Advanced. This year will be no different. Don’t miss this once-a-year opportunity to attend the only advanced search marketing conference, June 13-14 in Seattle! SMX Advanced is designed and programmed for advanced search marketers like you.
SMX West session: Harnessing the power of online reviews Mar 28, 2017 by Greg Gifford Columnist Greg Gifford recaps a session by Thomas Ballantyne about the value of online reviews, showing why businesses need to start thinking about them if they aren’t already.
Top 10 insights on local marketing at LSA17 Mar 28, 2017 by Wesley Young Wesley Young shares expert insights about location marketing and local search from the Local Search Association’s 2017 Annual Conference.
Preparing for local reach in a ‘post-rank’ world: Get your data in line Mar 28, 2017 by Megan Hannay How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
Pay-per-visit mobile ad model uses AI to predict store visitation Mar 28, 2017 by Greg Sterling Blis will charge marketers only for targeted customers who have gone into a store.
Facebook brings more Snapchat functionality into its mobile app Mar 28, 2017 by Tamar Weinberg Facebook has come out with a variety of features to enhance videos and pictures that continue to blur the lines between it and Snapchat.
IBM’s Watson helps turbocharge Rocket Fuel with more brainpower Mar 28, 2017 by Barry Levine The predictive marketing platform adds Watson to its existing AI so as to better understand the content where ads will land.
Twitter to bring pre-roll ads to Periscope videos Mar 28, 2017 by Tamar Weinberg Pre-roll ads will be shown on both live videos and replays.
Make me an offer: Rating the effectiveness of common email offers Mar 28, 2017 by Jason Warnock Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.
7 powerful SEO & management tools to make your social media efforts more effective Mar 28, 2017 by Jordan Kasteler Looking to give your social media efforts a boost? Columnist Jordan Kasteler shares info about his favorite SEO and management tools so you can add them to your arsenal.
Header bidding: What marketers need to know Mar 28, 2017 by Ratko Vidakovic What is header bidding, and how does it work? Columnist Ratko Vidakovic gets into the nitty-gritty of header bidding and explains the benefits for advertisers.
Inside chatbots’ year of growing pains: ‘We’re at an inflection point’ Mar 28, 2017 by Tim Peterson Chatbots in apps like Facebook’s Messenger and Kik have struggled to live up to the hype, but that might actually help them succeed.