Here’s our daily recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with restaurants can now upload PDF versions of their menus and display them in their page tabs. The feature is accessible worldwide in page settings. Facebook also announced that restaurateurs in the United States and Canada […]
Over in Israel, 25% of women have curly hair and many of them use Pantene Perfect Curls hair cream to tame their manes. Due to a regional lineup change, Pantene stopped delivering the cream. Women were angry! incensed! Outraged! OK, maybe it wasn’t that bad but they did start a Facebook protest group to voice […]
Data from research firm Counterpoint (via AppleInsider) asserts that smartphones constituted 87 percent of all U.S. handset “shipments” in the first quarter. Shipments and sales are not identical. However feature phones are pretty clearly now on the way out in the US and other developed markets. Earlier Nielsen and comScore survey data reflect that US smartphone […]
A recent eMarketer report, “U.S. Tablet Users: Q1 2014 Forecast and Comparative Estimates,” predicts that the number of dual tablet and smartphone users will reach 140 million U.S. internet users by 2018. Because of this growth, marketers across industries are working to identify the most effective digital practices for engaging users, driving app downloads and […]
The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the support of Digiday, the survey (conducted by my employer) received responses from 333 agency executives and 117 brand executives; questions covered site retargeting, paid social marketing and mobile marketing. Paid Social (FBX, Twitter Tailored Audiences […]
While Facebook has talked a big privacy talk for a long time, today they’ve implemented a major change. A sweeping new update is making it simple for users to see who they are sharing content with and all new users will be defaulted to “friends” rather than “public.” Current users will be notified about their […]
YouTube is working on multiple new updates for creators, and wants their feedback before rolling out the new features. According to the video, creators will eventually have access to a mobile app that lets them manage their channel from their phone. YouTube is also investigating new monetization opportunities through ad revenue, and making it possible […]
Last month, I introduced the concept of marketing apps — more interactive features that marketers could deploy across their websites and campaigns to better engage prospects. As a follow up, I’d like to share some ideas with you about how such responsive web marketing apps can have a tremendous impact on the evolution of content […]
Yelp is planning to move beyond text-based reviews (and tips) by allowing users to share brief video reviews of local businesses and places. As Business Insider reports, the video review feature will launch next month and initially only for “Elite” users. A Yelp spokesperson tells us that the program will eventually expand to all users, […]
Judging the success of a TV show used to be a relatively simple matter. Nielsen crunched the viewership numbers and shows survived and died based on the ratings. The rise of social media and especially its second-screen applications has complicated the picture by adding a rich stream of complementary data. Now television networks and producers […]
Tailwind, the Pinterest-focused marketing and analytics platform, has launched a fully functional product powered by Pinterest’s new Business Insights API. Pinterest announced yesterday that it was providing a digital feed of anonymous customer data to a limited set of social media management providers. Among that list — Salesforce’s Exact Target Marketing Cloud, Hootsuite, Spredfast, Percolate, Piqora, Curalate – Tailwind is […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Drops Authorship Rich Snippets From Search Results. A Bug?
Increase Mobile Ad Performance Through Advanced Call Analytics – Webcast
RetailMeNot Says On Google Ranking Drop: The Reports “Greatly Overstate” Our Organic Search Impact
Google Tells SEC Reporting On Mobile CPCs And Clicks Would Not Be Meaningful, Too Confusing
Chrome’s Latest Updates Include New “OK Google” Voice Search Capabilities
Online Marketing News From Around The Web:
Analytics
Why Brands Should Like Facebook Analytics, Ad Exchanger
Blogs & Blogging
Business Issues
Apple to occupy seven-building Sunnyvale campus, Mercury News
YouTube’s subscription music licensing strikes wrong notes with indie labels, www.theguardian.com
Content Marketing
Conversion Optimization
Display & Contextual Advertising
Google Responds To AdSense Notifications Of Personally Identifiable Information (PII) Notices, Search Engine Roundtable
Domaining
Using CrunchBase to Find a Domain Buyer, DomainInvesting.com
What domain names TNT and 16 others bought last week, Domain Name Wire
E-Commerce
Understanding Ecommerce Design, Part 2: Banners and Boxes, Practical E-Commerce
Wal-Mart plans to double global e-commerce staff this year, Internet Retailer
Email Marketing
How Great UX Can Help Your Email Marketing, Usability Geek
General Internet Marketing
Internet Marketing Industry
Trueffect FTW! Red Herring Top 100 North America Winner!, blog.trueffect.com
Crimson Hexagon Partners with HootSuite to Provide Social Insight and Engagement for Enterprises, blog.hootsuite.com
Mobile/Local Marketing
Mobile App Advertising: Staying Affloat in a Sea of Apps, www.komarketingassociates.com
Consumers Are Using Cash Less — And That’s a Good Sign for Digital Marketers, Street Fight
Six mobile marketing alternatives to QR codes, eConsultancy
Other Items
Reviews on Yelp Help Track Illness, New York Times
Reputation Management
Judge Rules Company Can’t Collect Against Couple for Bad Online Review, Small Business Trends
Social Media
Improving Promoted Tweet Results, www.seerinteractive.com
16 Tips to Creating Effective Sponsored Updates, blog.adstage.io
Lessons from Coca-Cola’s Social Media Strategy: Cohesive Campaigns and Creative Content, simplymeasured.com
Pinterest Versus Twitter: Which Should My Business Use?, Search Engine Journal
Successfully Measuring Social Customer Service Performance, www.conversocial.com
Video
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