Marketing Day: Facebook Campaign Awards, Public Relations Tips & Content Creation Tools

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook Gives Top Creative Awards To Ice Bucket Challenge, Always’ “Like a Girl” Campaigns Facebook picks year’s top Facebook and Instagram campaigns from 2,700 entries and more than 160 countries.

2. Coca-Cola Will Donate $1 For Every Social Media Share This #ReachUp Special Olympics Video Receives Coca-Cola burnishes its image as a supporter of worthy causes by using an inspirational song to promote its Special Olympics sponsorship.

3. Customers On Demand: Working Your Public Relations “Hit List,” Part 1 In the first of this four-part series, columnist Daniel Faggella discusses two ways to generate massive amounts of exposure by reaching out to media sites.

4. How I Came To Work For A Killer: An Online Reputation Fable Columnist Chris Silver Smith recounts the story of one man who made a horrific mistake and explains why we need a solution for protecting people’s privacy and reputations in the information age.

5. Top Tools To Jumpstart Your Content Creation & Keep It Going How do you constantly churn out new, original content for your business? Columnist Steve Olenski rounds up his top picks of tools to boost your content creation process.

6. Why Learnings From The ‘90s Banner Ad Still Apply Today The technology behind display advertising remains a key underpinning of what advertisers are seeking today, explains columnist James Green.

7. Come To SMX East As A Team & Save. Let The Learning Begin! Hone your digital marketing team’s knowledge and skills at SMX East. Over 60 sessions focused on paid search and SEO tactics allow attendees to customize a program based upon responsibilities, needs and experience. Whether you’re a small business or Fortune 500 company, digital or media agency, design firm, or a corporate marketing department, solutions to […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google: FIFA Women’s World Cup Results Are For Android-Only

2. Bing To Encrypt Searches By Default & Referrer Data To Go Not Provided This Summer

3. Google Says More Than Half Of Its UK Searches Are Performed On Mobile

4. 5 Questions To Identify Missed Opportunities In Your PPC Account

5. Only AdWords Editor 11 Will Be Supported At End Of June

6. Search Marketers: The 4 New Expectations Of You In A Cross-Channel World

7. Google Drops The Thumbtack Link Penalty In Less Than A Week After It Was Issued

8. Google Testing “Slow To Load” Warning Label In Mobile Search Results

9. For FIFA Women’s World Cup, Google Gives Women Less Space Than Men

Online Marketing News From Around The Web:

Analytics

1. A New Approach to Humanizing Big Data, www.marketingprofs.com

Blogs & Blogging

1. 5 Ways to Leverage Guest Posts and Boost Brand ROI, www.martechadvisor.com

2. 6 Ways to Find Blog Topics When You’re Stuck, www.jeffbullas.com

3. How Quaker Oats Leveraged Mommy Bloggers to #KeepPlaying on Twitter | Simply Measured, simplymeasured.com

Business Issues

1. Apple Music Revenue Share to Music Labels, Publishers Explained, recode.net

2. Apple News curation will have human editors and that will raise important questions, 9to5mac.com

3. Google VP Neal Mohan Staying At Current Role After Dropbox Talks, recode.net

4. Microsoft is also partnering with Valve for VR on Windows 10, www.engadget.com

Content Marketing

1. A Simple, No BS Method to Measure Content Marketing ROI, contentmarketinginstitute.com

2. Ashley Zeckman 13 Experts Discuss Making Content Marketing the Star of Your Marketing, www.toprankblog.com

3. How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher, www.socialmediaexaminer.com

4. How to Win Over Editors and Make Them Crave Your Content, contentmarketinginstitute.com

5. Which Content Types Get the Most Social Shares, www.convinceandconvert.com

Conversion Optimization

1. Adaptive Content: How to Map and Manage the Buyers Journey, www.jeffkorhan.com

2. Critical Conversion Factors For Your Landing Page, www.searchenginejournal.com

3. Landing Page Inspiration: 17 Examples to Spark Your Creativity, www.wordstream.com

4. Takeaways From A Launch That Did 6x Expected Revenues, blog.crazyegg.com

Copywriting, Design & Usability

1. 5 Ways to Improve Your Startup’s User Experience, www.usertesting.com

2. For Wearable Technology UX Gain Has to Outweigh UX Cost, uxmag.com

Display & Contextual Advertising

1. What Can Programmatic TV Learn From Display?, adexchanger.com

Domaining

1. DOMAINfest is Coming to South Florida As Part Of THE Domain Conference, www.thedomains.com

E-Commerce

1. As social media buy buttons increase retailers must dive-in now, www.mobilecommercedaily.com

2. E-retailers plan to spend more on website testing, www.internetretailer.com

3. Five golden rules when localising for international ecommerce, econsultancy.com

4. How to Buy a Small Ecommerce Business on Flippa, www.practicalecommerce.com

5. Why it’s crucial to tie a B2B e-commerce site to customer and product data, www.internetretailer.com

Email Marketing

1. How to Build a Newsletter People Will Actually Read, www.ducttapemarketing.com

2. Sweat the Small Stuff: Big Results Through Email Marketing Fundamentals, blog.returnpath.com

General Internet Marketing

1. 10 ways marketers can use Virtual Reality right now, econsultancy.com

2. Assemble the Ultimate Marketing Team, www.socialmediaexplorer.com

3. Changing the Language and Culture of Marketing, www.cmswire.com

4. Here is What You as a Marketer Should Know About Statistics, www.martechadvisor.com

5. The State of the Media Industry, contently.com

6. The Top Barriers to Cross-Channel Marketing, www.marketingprofs.com

7. Think About These Steps Towards Better Online Marketing, smallbiztrends.com

MarTech

1. AppNexus To Acquire Real Media Latin America, Brazil-Based Ad Tech Player, adexchanger.com

2. Five important things to look for in a tag management tool, econsultancy.com

3. Why Tech’s Impact on Creative Will Dominate Discussion at Cannes Lions, www.adweek.com

Mobile/Local Marketing

1. Dunkin’ Donuts CMO and the Risky Move to Mobile Loyalty, Ad Age

2. Medium Launches An Android App, Initially In Closed Beta, techcrunch.com

3. Movie Theaters Missing the Mark on Local Advertising Battle, streetfightmag.com

4. Tying TV and Mobile to Measure Real-World Store Visitation, streetfightmag.com

5. When Will Mobile Marketers Move Beyond Basic Measurement?, www.emarketer.com

Reputation Management

1. How to Redefine Your Personal Brand, www.ryanhanley.com

2. Shielding Your Online Reputation, www.compukol.com

Social Media

1. 10 New & Useful Social Media Stats and Research Studies, blog.bufferapp.com

2. 11 Quick and Easy Social Media Status Updates, www.searchenginejournal.com

3. 5 Things You Can Do Today to Optimize Your Twitter Profile, www.adweek.com

4. Analyzing The Results Of Various LinkedIn Targeting Techniques, www.ppchero.com

5. Are you Measuring the ROI for your Social Media Strategies?, www.martechadvisor.com

6. Facebook Faces Privacy Lawsuit From Belgian Watchdog, TechCrunch

7. Facebook is worth twice as much as all of Europe’s tech “unicorns” put together, qz.com

8. Facebook Open Compute Project: A history of the project that ate the hardware market, Business Insider

9. Facebook Suggests Topics for Status Updates?, www.adweek.com

10. Facebook Wants to Personalize Your In-Store Experience, www.getelastic.com

11. For Twitter, Future Means Here and Now, New York Times

12. How Snapchat’s CEO Plans to Conquer the Advertising World, www.adweek.com

13. How Social Media Marketing Can be Brought on Par with Email Marketing for Lead Generation, www.martechadvisor.com

14. How to generate social media sales, www.razorsocial.com

15. How to Use Facebook Mobile Apps for Marketing, www.socialmediaexaminer.com

16. How to Use Facebook Place Tips to Reach New Fans at Your Place of Business, blogs.constantcontact.com

17. Introducing Moments: A Private Way to Share Photos With Friends, newsroom.fb.com

18. Is Social the Secret to Beating B2B Sales Quotas?, www.emarketer.com

19. Social Media Advertising Success: How To Stand Out, heidicohen.com

20. Social Media Knows Best When Promoting ‘Chrisley’, www.broadcastingcable.com

21. Want a company to answer your questions? Try Facebook, not Twitter, Mashable

Video

1. Advertisers struggle to find premium video ad inventory, econsultancy.com

2. Alibaba Plans Subscription Video Service, www.wsj.com

3. Don’t just sit there: 6 interactive videos we like, digiday.com

4. Future of Digital Video: Brands Need to Follow the Consumer, www.reelseo.com

5. YouTube wasn’t Mobile Friendly, now Slow to Load, www.branded3.com