Apr 11, 20182 min read

Marketing Day: Facebook & Cambridge Analytica, Oracle Infinity analytics & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us Apr 11, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world’s dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook’s CEO faces Congress.

Closing the deal with in-store customers Apr 11, 2018 by Davor Sutija After a brand spends big bucks to get a potential customer into the retail environment, how can they win the sale? Contributor Davor Sutija suggests approaches and technologies that can help.

Best practices for customer data strategies and identity resolution Apr 11, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions.

Facebook confronts class action lawsuit on behalf of 70M users Apr 11, 2018 by Greg Sterling The central claim is that Facebook profited from the transfer of user data without consent.

Native will dominate display spending in 2018 Apr 11, 2018 by Greg Sterling Mobile, social media and Amazon are the major growth drivers.

Sendwithus launches GDPR-compliant, cloud-based email CMS Apr 10, 2018 by Robin Kurzer Dyspatch was made specifically to help enterprises manage their transactional emails on a large scale.

Oracle adds clouds for analytics, segmentation and loyalty Apr 10, 2018 by Barry Levine The new Oracle Infinity is the company’s first web/app analytics platform, and the new CX Audience and Loyalty clouds boost existing capabilities.

Grabbr employs blockchain tech to lock-record its social sharing Apr 11, 2018 by Barry Levine The company charges marketers by shares, so this solution offers a permanent vehicle for tracking that critical metric.
A panda named Genius joins this world to boost a new IMAX movie Apr 11, 2018 by Barry Levine The animated character is available via a free interactive AR app that allows users to converse by selecting questions or answers.
Where software innovation is needed today: Martech Apr 11, 2018 by Rob Rasko While there are clear leaders in software for publishers and agencies, contributor Rob Rasko says marketers still need an end-to-end solution to unify their activities.
Study: Exposure to viewable ads drove a 53% increase in store visits Apr 11, 2018 by Greg Sterling Viewable ad impressions translate directly into store visits and sales.